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Shifting with the times: FGX goes social

FGX Studios has been developing websites for over a decade, offering clients tailored web designs and functionality, and we’ve recently formalised how we tackle online engagement platforms by introducing a division dedicated to earned media, owned media and agile brand activation campaigns.

FGX Engage has been fostered in principle since 2009 when social channels were first being tip-toed around by hesitant clients. The mandate of FGX Studios has always been to create digital implementations and solutions that clients understand, giving them the confidence to present proposals to the board and to entrust their online needs to an agency who works symbiotically with their traditional marketing plans. To this extent, much of the foundation work done before launching FGX Engage entailed educating clients about the prospects – and risks – of social media and online engagement as a whole.

Apart from technical know-how required for successful social media platform development, FGX Studios strives to be at the forefront of legalese. The mindset is apparent with many marketing professionals that Facebook Promotional Guidelines are an urban legend of sorts – that Facebook Pages are free and that they are free to use the Platform for whatever purposes, in any manner whatsoever, to run Promotional Competitions (or “sweepstakes”, as referred to by Facebook). Although the incidents of Facebook Pages being disabled or suspended for transgressions of Promotional Guidelines have not been publicised very much, such measures have been implemented abroad (particularly for large brands). It is unfortunately the case that the “rather safe than sorry” approach is often embraced too late.