Email with a purpose.

Email campaigns and automated follow-ups for your customers and subscribers. We help plan the message, design the email and measure the response.

Newsletters
Automations
Promotions
Templates
Reporting

Illustrative inbox

InboxPrimary

Y
Your brand 09:41
Thandi, your size is back in stock
We saved the ones you looked at last week…
Clicked
Y
Your brand 08:15
Pieter, three picks for your weekend
Chosen from what you loved last month…
Opened
Y
Your brand Mon
Welcome, Aisha. Here's what's next
A quick guide to getting the most from…
Opened
Y
Your brand Sun
Sipho, it's been a while
A little something to welcome you back…
Opened

✓Personalised

✓Mobile-ready

↗Tracked to sales

(01) Your subscriber relationships

Email gives you a way to communicate with subscribers directly. Useful messages, appropriate permissions and delivery practices matter as much as the design.

How we work

01
Holistic
Email that works with your social, search and website, pulling toward the same business goals.
02
Story tellers
Every send moves your brand story forward, not just this week's promotion.
03
Always-on comms
Welcome series, reminders and follow-ups that run quietly in the background, responding to what customers do.
04
Purpose-driven
Every email earns its place in the inbox with something useful: news, value or a real reason to act.

(02) Mobile first

Made for the
thumb.

Mobile

Check the email on the devices and email clients your audience uses. Layout, text size, links and the destination page all need attention.

001
Improved user experience
Layouts, type and buttons designed for thumbs first.
002
Clear subject lines
Subject lines and preheaders written for the small screen.
003
Brand consistency
Check brand styling and rendering in the email clients included in the test plan.
004
A clear next step
One clear call to action, big enough to tap, never buried.
005
Better analytics
Review available delivery and click data alongside downstream actions. Open counts alone do not establish customer interest or sales.
006
Post-click experience
Check that the destination page works and follows through on the email’s message.

(03) Personalisation

A more relevant message.

Compare two fictional messages. Relevant content depends on reliable customer data and the permissions to use it; the example predicts no performance uplift.

SubjectThandi, the trail shoes you saved are back

Hi Thandi,

Good news: the pair you looked at on Sunday is back in your size, and members get free delivery this week.