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Email Marketing - still the best ROI out there
The evil cycle of bad news
ORM
With social media increasing content virality and bad news spreading much faster than good, online reputation management has never been more important. FGX will protect, repair and build your brand’s reputation in conversations that happen anywhere and on many different platforms. We further help you keep an eye on influential people in your industry and network, helping to guide your content to be current and relevant in conversations.
It all starts with a search
A great online reputation starts with great search results. What shows up on the first page of the search results can make or break your company or career. And, with 71% of consumers starting their journey with a Google search, no business can afford to show up on the SERPs appearing untrustworthy and disreputable.
This is where ORM tools and accurate reporting come into play.
MOBILE FIRST
No more pinching and zooming
Approximately 58% to 70% of all email opens occur on mobile devices, depending on the study and industry. Mobile email usage tends to be higher among younger demographics and for quick-check, on-the-go behavior, think Gen Z.
001Improved User Experience
Responsive emails ensures that the content is easy to read and interact with on smaller screens. This can lead to better engagement and more clicks.
002Higher Open Rates
The chances of the email being opened and read increase massively. BUT, here is the trick, you have a shorter engagement time, so craft your message wisely...
003Brand Consistency
Ensure that the branding and formatting remains consistent across all devices, which helps to maintain brand recognition and professionalism.
004Increased Conversions
A responsive email newsletter with clear calls to action can lead to increased click-through rates and ultimately, more conversions.
PERSONALISATION
Want to increase your transaction with 6X?
Boost Open Rates with Personalised Emails
Email personalisation has a significant impact on open rates, making it essential for any successful email marketing campaign. Personalised subject lines alone can increase open rates by 26%, as reported by Campaign Monitor. When recipients feel that an email is directly relevant to them, they are more likely to engage with the content. In fact, emails with personalised content see a 50% higher open rate, according to Yes Lifecycle Marketing. By addressing users by name or referencing their preferences, businesses can significantly improve visibility in crowded inboxes.
Increase Sales and Conversions with Personalised Product Offers
Tailoring email content to individual users can directly impact sales. Personalised product recommendations can boost sales by up to 20%.
These emails take into account the recipient’s past behaviors or purchases, offering suggestions that resonate with their needs. In fact, 80% of consumers are more likely to purchase from a brand that provides personalized experiences, according to Epsilon.
With such clear links between personalised content and conversions, implementing personalisation in your email marketing strategy is crucial for improving ROI.
Drive Higher Engagement and Click-Through Rates
Personalised emails don’t just get opened—they lead to higher engagement. Personalised email campaigns have a 14% higher click-through rate compared to generic emails. This means recipients are more likely to engage with the content, clicking on links and exploring offers. Additionally, tailored messaging, such as personalized product recommendations, can lead to a 6X higher transaction rate, as reported by Experian. Personalised emails encourage more meaningful interactions with your brand, driving both traffic and conversions.
Build Loyalty and Improve Customer Retention
Taking the time and effort to personalise, drives sales—drives and fosters brand loyalty. According to Salesforce, 52% of consumers are likely to switch brands if they feel a company’s communications aren’t personalised. By delivering targeted, relevant messages, brands can build stronger relationships with their customers. This, in turn, leads to increased retention and repeat purchases. Personalised email campaigns also boast an impressive ROI of 122%, as reported by Instapage, demonstrating that investing in personalisation not only boosts engagement but also builds long-term customer loyalty.
Increase sales with targeted recommendations
Higher click-through rates
Higher transaction rates
More likely to buy from your brand
Higher ROI
Likely to switch brands without personalisation
Increase Conversions and Sales
(what people say)
Hi Dream Team, we want to say thanks for an awesome app launch!
FGX is just brilliant with website turnaround times.
The world needs digital gurus such as yourself.
Love your scientific approach to digital marketing!
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