Services / Awareness

Influencer marketing

Match · Create · Measure

Johannesburg

Voices that
sell.

Creator campaigns built around audience fit, a clear brief and an agreed objective. We help plan the collaboration and assess the response.

Contact us today Why FGX
  • Instagram
  • TikTok
  • YouTube
  • LinkedIn
  • X

(01) What it is

Influencer marketing takes the idea of endorsements and product placement and turns it into a modern-day campaign: authentic collaborations between brands and the people audiences already trust.

Who counts?

Influencers can be anywhere, and they can be anyone. Within any industry there are influential people. You just have to find them.

  1. A photographer's portrait of a woman sitting on coastal rocks
    Instagram

    The amateur photographer

    A trusted eye with a following that saves, shares and acts on what they see.

  2. A woman in a monochrome outfit dancing in a field
    Blog & X

    The fashion expert

    A blog and a voice on X that set the tone for what their audience buys next.

  3. A presenter standing between large glowing screens
    LinkedIn

    The respected executive

    A digital marketing leader whose recommendation carries weight with decision-makers.

(02) Why FGX

Engagement that
ends in growth.

We consider the audience, content style and campaign requirements when selecting creators. The brief should set out deliverables, approvals, usage and measurement.

  1. Choose measures that fit the objective. Relevant reach and engagement can matter for awareness; tracked enquiries or purchases may matter for a sales campaign.

  2. Consider the platform, audience context and product before deciding on a creator or format. A campaign brief should explain why the collaboration fits.

  3. Give the creator a useful brief and room to use their own voice. Agree review stages and commercial disclosures before publication.

  4. Creator selection is scoped around the audience, content requirements, availability and budget. We discuss the shortlist and the reasons behind it.

  5. Review the agreed platform reports, tracked links or codes. Explain attribution limits and use the findings to plan follow-up activity.

(03) What we measure

Measure the objective.

Awareness signals

  • Likes
  • Follower counts
  • Relevant impressions
  • Shares and saves

Response signals

  • ✓Reach inside your target audience
  • ✓Clicks, visits and sign-ups
  • ✓Leads and sales
  • ✓Feedback and stated preferences

(04) How it works

Authenticity is the key.

Start with the audience and objective. Agree what the creator will produce and how the response will be assessed.

01
Low cloud rolling over a dark forested ridge

Influencers

We match your brand with voices who resonate with your audience and share your values, based on your goals and KPIs.

02
A woman sitting on coastal rocks

It works

A clear brief and creative freedom help content fit the creator’s voice. The commercial relationship should remain clear to the audience.

03
A figure standing beneath a waterfall

Platforms

Instagram, TikTok, YouTube, LinkedIn or X: we pick the channels where your audience is already paying attention.

04
Two people walking together by the sea

Measurement

Tracked links, codes and conversions, reported plainly, then optimised while the campaign is still live.

(05) Trusted by

Brands that wanted
to be noticed.

Nissan MultiChoice Massmart Growthpoint Hyprop City Lodge Hotel Group Fedhealth Kodak Alaris Webber Wentzel
Redefine Properties Fortress Fund Rosebank Mall Crayon Pioneer PNA SAPOA Valdo

Let's chat

Find your
voice.

Let us help find the best solution. We take the time to find the right creators to match your goals and your budget.

Contact us today All contact details
Anthony Otte
+27 82 774 9084
Ronel Gerber
+27 83 678 8225
Studio
Workshop 17, The Bank, Rosebank
Cnr Tyrwhitt & 24 Cradock Avenue