01 / 3D animation / Product storytelling
Stop thescroll. Startsomething.
Social posts, short-form video and campaign creative planned around your audience. Explore examples for Pilot and Italian Deli Online below.
01 / Less talking. More showing.
Made for
real attention.
Four recent pieces, cut for the feed. A software launch, a product release, a seasonal gifting campaign and a product-led sports idea, each built vertical-first for the placement it was going to live in.
Pilot
Pilot
Italian Deli Online
Italian Deli Online
Each campaign uses a consistent treatment across its assets. See the Italian Deli Online case study for the creative approach and examples from the wider campaign.
02 / First, give them a reason to care.
Before people buy into your product, they need to buy into your story.
Awareness → Interest → Connection
Someone discovers your brand while scrolling. They may not be ready to buy, because they are still exploring ideas, products and possibilities. Helpful, entertaining social content gives that first encounter somewhere to go.
Start with the product, campaign and questions your audience has. Choose the format and message around those needs, then agree a publishing and review plan.
03 / Longer form, same instinct.
Product stories,
playful animation.
3D product work and brand experiences from the wider collection. These load from YouTube only when you press play.
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02 / 3D animation / Another perspective
Tefal
03 / Augmented reality / Brand experience
Hisense
04 / From the FGX social collection
Social showcase
05 / From the FGX social collection
Social showcase
Videos load from YouTube only when you press play.
04 / More than filling a feed.
Every post
needs a
purpose.
The best social content does more than occupy space. It creates value, grows familiarity and helps people take the next step.
01 / Inform
Make something clearer.
Useful articles, infographics and explainers answer questions before a sales conversation begins. Help people understand a topic, explore a product and feel more confident in your brand.
02 / Entertain
Make a moment memorable.
Snackable video, animation and relatable stories give people a reason to stop. We shape the idea around your audience and platform, without losing what makes your brand distinctive.
03 / Connect
Make it feel human.
Use consistent language and visual rules across the campaign. Decide how comments and questions will be handled, and who is responsible for replies.
04 / Move forward
Make the next step natural.
Balance valuable content with clear commercial messages. Use audience insight and campaign reporting to learn what resonates, refine the approach and connect engagement with your business goals.
05 / Creative minds. Commercial thinking.
Big on ideas.
Grounded in
your business.
2001
Building for the web since 2001
FGX has worked in digital since 2001. For social content, the brief connects the campaign objective with the formats, production work and publishing plan.
Agree what is being produced, which assets are needed and who approves the work. Review audience response against the campaign objective before planning the next round.
06 / From idea to impact.
A better feed
starts with
a better plan.
- 01
Listen before we create.
Understand your business, audience, brand voice and goals. Find the stories you can tell credibly and the questions your customers actually ask.
- 02
Build the story.
Develop content themes and a practical publishing plan. Create the writing, design and video that give each idea the right format.
- 03
Learn. Refine. Repeat.
Look beyond posting frequency. Review engagement and audience response, report clearly and use those insights to make the next round better.
Plan your next campaign.
Let’s make
something stick.
Tell us about your brand, your audience and what you want to change. We will start with the story worth telling.
Start a conversation↗