Research, journey mapping and interface design for websites and digital products. We work through the steps people need to complete, from finding information to submitting an application or buying a product.
(01) Why it matters
Fig. 01 - A clear way in.
Good UX is invisible. Customers don't notice the research, the structure or the hundreds of small decisions behind a screen. They notice that everything is where they expected it to be, and that buying, booking or enquiring felt easy.
The process can include interviews, analytics review, journey maps and prototypes. We agree which methods are useful for the problem and what the team needs to learn.
Good UX works like a lens.
It brings what matters into focus.
(02) What we do
UX
User experience
Research and journey mapping identify the information and steps a task requires. Wireframes organise those requirements before detailed interface design.
UI
User interface
Typography, colour, components and interaction states turn the structure into a usable interface. Layouts account for different screen sizes and content needs.
(03) How we work
Five stages from understanding the task to checking the proposed design. Research and testing are scoped around the project.
We listen first. Stakeholder sessions, analytics and user research uncover who your customers are, what they need and where they get stuck.
Map the task, organise the content and identify the screens and decisions needed to complete it.
Wireframes become interfaces. We craft the visual language, components and interactions that make your brand feel considered and easy to use.
Clickable prototypes put ideas in front of real people before production begins. What confuses, we fix. What works, we sharpen.
We hand over clean, documented designs, support the build and keep improving with real data once real customers arrive.
Flow✺Trust
Clarity✺
Conversion✺Loyalty
Delight✺
Centred✺DesignHuman✺
Every screen we design is measured against these words.
(Not how it looks. How it works for the person using it.)
Building for the web since 2001.
Everything in-house, from research and content to design and build.
(Sustained success)
Our portfolio includes websites, platforms and brand systems. Look at the project descriptions to see the role FGX played in each.
Agree which research, design, content and development tasks belong in the project, and who is responsible for each.
Use available analytics, customer feedback and research to identify questions. Where evidence is limited, test the assumptions before committing to a full build.
Define the users, tasks, constraints and priorities in the brief. Those decisions guide the structure and scope of the design.
Agree the actions the design should support, such as finding information, completing an application or making a purchase. Decide how to assess the change.
Write labels, instructions and page content around the questions people have at each step. Use language they can understand without specialist knowledge.
Review designs at agreed points, record decisions and identify what needs approval before the next stage.
Use prototypes to explore interactions before development. The fidelity and testing approach depend on what needs to be learned.
Document components, states and usage rules so the people building and maintaining the product can use the design consistently.
Review the delivered work in context. A design system, a marketing website and a campaign solve different problems and need different measures.
(05) Trusted by
(06) General client feedback
“Hi Dream Team, we want to say thanks for an awesome app launch!”
“FGX is just brilliant with website turnaround times.”
“The world needs digital gurus such as yourself.”
“Love your scientific approach to digital marketing!”
Let's chat / Get in touch
Tell us where your customers get stuck. Our team of specialists will take care of the rest.
