A journey worth completing.
Design for the customer, from discovery to the final sale and beyond. Clear navigation, useful product information and a streamlined checkout remove uncertainty at the moments that matter.
Selling is an
experience.
We build online stores around the way your business sells: product catalogues, payments, checkout and the systems your team uses to fulfil orders.
- Shopify
- WooCommerce
- Magento
- Custom & headless
A shopping journey, illustrated
Good
choice.
New
choice.
The everyday toteConsidered design. Ready to go.
R 4503 colours
Add to bag ＋Added to bag ✓
Checkout Secure
The everyday toteR 450
DeliveryFree
CardEFTWallet
Pay R 450
Payments connected
24 in stock · ERP synced
Returning customer · CRM
Picked for you
✓
Great choice. You're all set.From first click to confirmation.
Small stores.
Serious scale.
Catalogue, checkout and integrations planned together.
Discover
Choose✺Buy
Return✺Discover
Choose✺BuyReturn✺Discover
Shopify
WooCommerce✺Magento
Headless✺
WooCommerce✺MagentoHeadless✺
(01) Beyond the storefront
The storefront is part of the job. Product information, payments, stock and fulfilment need to work together so customers can place an order and your team can manage it.
We bring strategy, user experience and development together to build that system around your business.
Catalogue size, product options, fulfilment and editing needs help determine the platform and integration scope.
(02) Fit before platform
Your business.
Your best-fit platform.
We're platform agnostic. Start with your products, operations and ambitions, then choose the technology that serves them.
Launch with a clear foundation
Make your next idea shoppable.
Consider Shopify when its catalogue, checkout and app options fit the brief. Review subscription costs, editing needs and required integrations during discovery.
Where it tends to fit
Speed to launch
Content & story
Catalogue complexity
Custom flexibility
Indicative only. We confirm fit in discovery.
Find your platform fit
(03) Experience without limits
Everything
works together.
One experience. Connected operations.
Bring payment gateways, customer relationship management, enterprise systems and point of sale together. Thoughtful integrations help information flow between your store and the people running it.
Headless. More freedom.
Separate the customer-facing experience from the commerce engine when your business needs greater flexibility. Build a distinctive storefront with the integrations and scalable architecture behind it.
Relevant recommendations.
Recommendations and follow-up messages depend on the data, consent and platform features available. We assess these options during scoping rather than assuming every store needs them.
(04) Improving an existing store
Find the step
that needs work.
Product discovery
Review navigation, filters and product information. Check whether customers can find and compare what they need.
Checkout and follow-up
Review delivery information, payment steps and confirmation messages. Agree what to change and how to measure it against the store’s own baseline.
(05) A plan for growth
Built for now.
Ready for next.
Four connected decisions turn a website project into a platform your business can grow with.
01
DiscoveryFit.
Choose the right foundation.
Match the platform to your catalogue, budget, team and operational requirements. From WooCommerce to a custom PHP build, the right starting point makes the next stage easier.
Platform selection / Discovery
02
ExperienceYours.
Make it yours.
Shape the design and functionality around your customers. Prioritise the content, personalised features and buying journey that support a confident decision.
Experience design / Personalisation
03
ScaleMore.
Plan for more.
Prepare for a growing catalogue, higher traffic and more transactions. Performance and maintainability belong in the plan from the start.
Scalability / Performance
04
LaunchLive.
Connect. Launch. Improve.
Integrate payments and business systems, test the journey and measure what happens after launch. Use the evidence to keep improving the experience.
Integration / Optimisation
(06) Before we begin
Good questions.
Clear answers.
-
Yes. A targeted improvement can be the right starting point. We can review product discovery, mobile usability, checkout and integrations to identify friction before recommending what to change.
-
Only when the requirements justify it. A platform store may offer everything you need. Custom and headless approaches become useful when the experience or operational complexity calls for more flexibility.
-
We scope integrations with payment gateways, CRM, ERP and POS systems around their available APIs and your workflows. Discovery establishes what can connect, what information should move and how failures are handled.
-
We can plan ongoing optimisation around performance, customer behaviour and conversion. The scope is agreed around your needs so improvements follow evidence as the business grows.
Your next move
Let's make
commerce click.
A new store, a better checkout or a platform that connects it all. Pick what you need and we'll come back with how we'd approach it.
- hello@fgx.co.za
- Anthony Otte
- +27 82 774 9084
- Ronel Gerber
- +27 83 678 8225
- Studio
- Workshop 17, The Bank, Rosebank
Cnr Tyrwhitt & 24 Cradock Avenue