Digital Marketing & Web Agency, Johannesburg

(01) Why FGX

A website can look good and still leave customers stuck. An enquiry form, disconnected system or unclear offer can get in the way. We bring strategy, design, development and marketing together to work through those problems.

We diagnose what's broken.

We fix what matters most.

We prove it with numbers.

Start with your business problem

Where does the journey break?

Start with a question, inspect the approach and compare the evidence. You can move between these routes as your priorities become clearer.

Get found

Customers struggle to find you

Check technical access, useful content and search visibility. Search rankings and AI answer inclusion cannot be guaranteed.

Explore search and AI visibility Understand content and AI search

Convert

People visit but do not enquire or buy

Find where understanding, trust or usability breaks down, then choose the smallest useful change.

Explore website improvements Compare a redesign with CRO

Qualify

Enquiries rarely become sales opportunities

Check audience intent, qualification, routing and sales feedback before buying more traffic.

Review acquisition and measurement Diagnose the enquiry journey

Retain

Customers drop out between touchpoints

Map consent, onboarding, service and retention, including who owns each handoff.

Explore lifecycle email Plan the lifecycle

Measure

It is unclear which marketing works

Agree what an outcome means, check the data and connect reporting with commercial decisions.

Explore performance measurement Explore a product campaign case

Browse all FGX services Inspect selected work Talk through a problem

Two people standing in a single beam of warm light in a dark warehouse

Why FGX: one connected team takes you from the problem to the next decision. Scattered work becomes one story, deliverables become results, and a problem becomes a decision.

One connected team.
From the problem to the next decision.

Strategy sets the priority. Creative makes the offer clear. Technology connects the journey. Measurement shows what to improve.

Talk through your priorities See the work

(02) What we fix

Tell us what's broken.
We'll make it work.

01Conversion

The problem~~Low-converting digital.~~

Experiences that convert.

We review the steps between a visit and an enquiry, booking or purchase. The work can include clearer landing pages, simpler forms and checkout changes, with measurement agreed before the changes go live.
- Conversion audits
- Landing pages
- Web development
- E-commerce
Conversion workLanding pages, forms and checkout improvements scoped around an agreed measure.
Deviare Africa - a simpler training-purchase journey
02Systems

The problem~~Systems that don't talk.~~

Systems that work.

Disconnected tools can create manual work and missed handoffs. We plan connections between platforms, payments, CRM and messaging tools, with provider setup and checks agreed for each integration.
- Integrations
- Workflow automation
- Payments
- Unified messaging
ScopePlatforms, providers and handoffs agreed before integration work begins.
RocketGoGo - one communications API
03Software

The objectiveExplain a wider hospitality offer.

Software people understand.

FGX worked across Pilot's dashboard and marketing website. The website introduced a hospitality offer beyond point of sale through a module overview and focused product pages.
- Product presentation
- Website structure
- Interface design
- Dashboard
7 ^areas. One overview of the wider hospitality offer.

Explore the case study.
Pilot - hospitality platform positioning & website
04Social

The problem~~Social that's ignored.~~

Social that sells.

We plan social content, paid campaigns and community activity around a clear objective. Product demonstrations, launch content and offers give people a reason to look closer; reporting shows how they respond.
- Social content
- Paid media
- Influencers
- Community
Campaign contentCreative and production planned around the audience, objective and agreed scope.
Minions treasure hunt - campaign activation
05Process

The problem~~Customers get stuck.~~

Complexity made simple.

We find where customers get confused, lose confidence or give up. Then we simplify the choices, remove unnecessary steps and make the next move clear - from the first enquiry to purchase and beyond.
- Customer journeys
- UX design
- Simpler forms
- Process improvement
Less friction.Clearer choices. Easier next steps.
Wetility - making a complex offer easier to navigate.

Figures are results FGX has reported on fgx.co.za. Your results will depend on your business, audience and implementation.

FixConvert✺ScaleSell✺Fix

SystemsSoftware✺SocialSystems✺

ThatActually✺WorkThat✺

Four promises. One standard.

(If it doesn't work, it isn't finished.)

(03) Selected work

Proof,
not promises.

Explore selected projects to see the brief, FGX’s role and the work delivered.

Solar energyBrand · Website · Product interface

Wetility

Solar package information organised around property context, equipment, cost and suitability.

Airblade AviationWebsite · Google Ads · Enquiry routing

Airblade

Website and Google Ads work connected to request-type sales routing around enquiries with genuine sales potential.

RocketGoGoProduct · Platform · Brand

RocketGoGo

Our transactional messaging product, with a shared developer interface and channels enabled through provider and workspace setup.

Italian Deli OnlineCreative · Social · Paid media

Italian Deli Online

Gifting occasions and individual products introduce the food range through consistent campaign and catalogue treatments.

KudusureVisual identity · Application concepts

Kudusure

A visual identity and application concepts express Kudusure's broker-focused proposition.

DiscoveryCampaigns · Landing pages · CRM

Discovery

Individual adviser stories and personal pages connected to a shared enquiry process.

PilotPositioning · Marketing website

Pilot

Positioning and a marketing website introducing Pilot's seven hospitality product modules to restaurant operators and groups.

Your project

What's
next?

Tell us what's broken

(04) The people

Real people.
Real fixes.

The FGX team in the studio — The studioWorkshop 17, The Bank, Rosebank

Strategy, design, development and marketing are brought together around the project brief. Our studio is at Workshop 17 in Rosebank.

Talk to Anthony or Ronel about what you need to change. We will work through the requirements, explain our approach and agree responsibilities before the project starts.

Anthony Otte · +27 82 774 9084 Ronel Gerber · +27 83 678 8225

Two FGX team members in the studio — Strategy & delivery

The FGX team around a table — Working sessions

The FGX team together in the studio — Strategy, design & development

2001

Solving digital problems since the year we opened.

(05) How we fix

No guesswork.
A method.

01
Diagnose
Analytics, user research and a review of the funnel help identify where people leave and test likely causes.
Output: a problem map
02
Prioritise
We prioritise possible fixes by expected impact and effort, then agree a measure for the work.
Output: a fix roadmap
03
Build
Design, development, content and media can be brought together to suit the agreed scope. Usability checks are planned where they fit the work.
Output: working digital
04
Prove
Clear reporting on what changed, then we keep optimising as your traffic, customers and goals evolve.
Output: measurable results