We improve the technical setup, content and local information that help customers find your business through search. SEO and paid search are planned around the searches that matter to your business.
Fictional search example · not a ranking forecast
(01) Definitions
Organic search, paid search and AI-generated answers have different formats. We start with a useful, accessible website and clear business information.
01
/ˌes iː ˈəʊ/ noun
Organic visibility takes ongoing work.
02
/ˌes iː ˈem/ noun
Paid placement depends on the auction.
03 New
/ˌeɪ iː ˈəʊ/ noun · also GEO
No agency can guarantee a citation.
(02) Where we start
Review crawlability, page structure, content and available Search Console or analytics data. Identify which pages help customers and where information is missing.
Set out the changes, dependencies and measures. Technical fixes, content work and paid campaigns have different costs and timescales; the plan should make those clear.
(03) Where they are
Your customers don't all search in one place. Pick a surface to see how we get you found there.
01 / 08
Technical checks, page structure and useful content matched to the searches relevant to your business.
Reach
Keep your location, services and business profile accurate so local customers can understand your offer.
(04) The right mix
Paid search buys visibility now. Organic search compounds for years. Slide to see why the answer is usually both.
Illustrative visibility over 12 months
SEM 40%SEO 60%
Visibility in month 1
-Visibility in month 12
-If you pause spend
-(05) What we do
Technical, content and paid-search work, scoped around your website, audience and priorities.
About 9 results (0.21 seconds)
FFGX Studiosfgx.co.za › seo › audits
A thorough evaluation of your website that uncovers technical issues, on-page opportunities and content gaps, then ranks them by impact.
FFGX Studiosfgx.co.za › seo › keywords
We pinpoint the words and questions your audience actually uses, and the intent behind them, to guide every page we optimise.
FFGX Studiosfgx.co.za › seo › on-page
Meta tags, headings and content structure tuned page by page, so search engines and readers understand each one instantly.
FFGX Studiosfgx.co.za › seo › technical
Site speed, mobile responsiveness, HTTPS and clean architecture, so your site is crawled and indexed efficiently.
FFGX Studiosfgx.co.za › seo › content
Engaging, informative, search-friendly content that people want to read, share and link to. See our blog service ↗
FFGX Studiosfgx.co.za › seo › ai-search
Clear content, consistent business facts and accessible pages. Structured data can support eligible search features, but does not guarantee an AI citation.
FFGX Studiosfgx.co.za › seo › links
Ethical strategies that earn high-quality backlinks and mentions, building the authority both search engines and AI models rely on.
FFGX Studiosfgx.co.za › seo › local
Strategies built for your geography, whether that's one suburb, all of South Africa or markets across the continent.
FSponsored · FGX Studiosfgx.co.za › sem › ppc
Google Ads campaigns with agreed targeting, budgets and conversion measurement. See paid media ↗
Case study / Midstream Estate
FGX's SEO engagement for Midstream Estate focused on organic visibility and brand searches. The case study reports a rise in Google Web search activity across matching July–September quarters.
These totals cover the whole property, including branded and non-branded searches. They do not isolate ranking gains or the effect of FGX's work, and they are not enquiry or sales figures.
Read the Midstream Estate SEO case study and reporting scope ↗Source: Google Search Console figures reported in the case study; www.midstream.co.za, July–September 2025 and 2026, Web search across countries and devices.
12,425 → 16,605
July–September 2025 vs July–September 2026
321,197 → 367,319
The same property and matching quarters
(06) Why FGX
Experience. Building for the web since 2001, with technical, content and campaign work across changing platforms.
Coordination.Strategy, technical, content and paid specialists under one roof, working as one team.
Custom. Built around your market, your goals and your competitors. Never a template.
(07) Questions
People also ask
Yes. Google says established SEO practices remain relevant to its AI search features. Clear, useful content and crawlable pages provide a foundation; no special schema or wording guarantees inclusion.
Ffgx.co.za › seo-semTiming depends on the site, competition, changes and search-engine processing. We establish a baseline and review progress over time. Some changes take months, and improvements are not guaranteed.
Ffgx.co.za › seo-semYes. Paid campaigns and organic work can run together, with separate budgets and measures. The mix depends on your goals, current site and available resources.
Ffgx.co.za › seo-semSEO focuses on improving your website's organic visibility in search engines, while SEM includes paid advertising, such as Google Ads, to increase visibility.
Ffgx.co.za › seo-semSearch engines use complex algorithms that weigh relevance, content quality, user experience and backlinks, among many other signals, to rank websites.
Ffgx.co.za › seo-semLevel-up your search results
Tell us what you want to be found for. We'll show you where you stand today, and how we'd move you up.
