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SEO Agency based in
Johannesburg, SA.
Extensive skill with proven results.
we bring over 23 years of in-house digital expertise to the table. Our dedicated team of professionals is committed to delivering top-tier Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) services, tailored to elevate your brand’s online presence both locally and across the African continent.
UNDERSTANDING
SEO AND SEM
Search Engine Optimisation (SEO)
Involves enhancing your website to achieve higher rankings on search engine results pages (SERPs), thereby increasing organic (non-paid) traffic. This encompasses strategies such as keyword optimisation, content creation, and technical improvements to ensure search engines can effectively crawl and index your site.
Search Engine Marketing (SEM)
On the other hand, SEM also includes paid advertising efforts like Google Ads to boost your website’s visibility on SERPs. SEM provides immediate visibility and can be particularly effective when combined with a robust SEO strategy.
We offer a comprehensive suite of SEO and SEM services
001Comprehensive SEO Audits
- Our team conducts thorough evaluations of your website to identify areas for improvement, including technical issues, on-page optimisation opportunities, and content gaps.
002Keyword Research and Strategy
- We perform extensive keyword research to pinpoint the terms and phrases your target audience uses, enabling us to optimise your content to meet their search intent effectively.
003On-Page Optimisation
- Our specialists optimise individual pages on your site, focusing on elements like meta tags, headings, and content structure to enhance relevance and search engine visibility.
004Technical SEO
- We address technical aspects such as site speed, mobile responsiveness, and secure connections (HTTPS) to ensure search engines can efficiently crawl and index your site.
005Quality Content Creation
- Our content creators develop engaging, informative, and SEO-friendly content that resonates with your audience and encourages sharing and backlinks.
006Link Building
- We implement ethical link-building strategies to acquire high-quality backlinks, enhancing your site's authority and search engine rankings.
007Local and International SEO
- Whether you're targeting local customers in South Africa or a broader audience across Africa, we tailor our strategies to meet your specific geographic goals.
008Pay-Per-Click (PPC) Campaigns
- Whether you're targeting local customers in South Africa or a broader audience across Africa, we tailor our strategies to meet your specific geographic goals.
Why Choose FGX?
Proven Experience
With over two decades in the digital industry, we have a deep understanding of the evolving digital landscape.In-House Expertise
Our diverse team of specialists collaborates seamlessly to provide integrated digital solutions.
Frequently asked questions
How long does it take to see results from SEO?
SEO is a long-term investment. Generally, noticeable improvements can be seen within 3 to 6 months, depending on the competitiveness of your industry and the effectiveness of the implemented strategies.
Can I do SEO and SEM simultaneously?
Absolutely. Combining SEO and SEM can provide both immediate visibility through paid ads and sustainable growth through organic search optimisation.
What is the difference between SEO and SEM?
SEO focuses on improving your website's organic visibility in search engines, while SEM includes paid advertising efforts to increase visibility. Both are essential components of a comprehensive digital marketing strategy.
How do search engines rank websites?
Search engines use complex algorithms that consider factors like relevance, quality of content, user experience, and backlinks to rank websites. Regular updates to these algorithms mean that ongoing optimisation is crucial.
Expert Insights
Our experts emphasise the importance of a holistic approach to digital marketing. As one specialist notes, integrating SEO with other digital marketing efforts, such as content marketing and social media, amplifies results and drives sustainable growth.
Let's chat
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