Services / Purchase

Web Development

Build · Launch · Grow

Johannesburg

Built to
perform.

Websites and web applications built in Johannesburg, with responsive layouts, content management and integrations scoped around your business.

  • Custom websites
  • E-commerce
  • CMS
  • Web apps
  • SEO-ready

(01) Why it matters

Your website needs to explain the offer and help people take the next step. We plan the content, navigation and functionality around the tasks visitors need to complete.

Jumbo Cash & Carry website case study

Fig. 01 - Built for the pace of the web.

Google uses the mobile version of a page for indexing and ranking. We plan content and navigation for people using a phone, then test the layout across screen sizes.

Our projects include company websites, online stores, portals and browser-based tools. The brief defines the editing needs, integrations, hosting requirements and checks needed before launch.

  • Faster load times
  • Usable navigation
  • Search foundations
  • Clear enquiry routes

(02) Mobile first

Design for mobile.
Adapt to desktop.

Switch screens and watch the same site reflow. Nothing shrinks, everything adapts.

390px

Where most of your traffic arrives. We design here first: fast, thumb-friendly and focused on one clear next step.

  • Faster mobile page loading
  • Touch-first navigation
  • Adaptive layouts that reflow
  • Richer interactions on a fast base
Red and white light trails streaking through the dark

Good development turns slow into fast, clunky into clean and hidden into found.

Good development works like a lens.
It brings your business into focus.

(03) What we build

Seven ways to
grow online.

From a company website to a web application, with the build, handover and ongoing support agreed in the scope.

  • 01

    Custom websites

    Page layouts, content and interactive features developed around your brief and the devices your audience uses.

    • Responsive
    • Animation
    • Tailored features
    Interface spec sheet showing colour, type, button states and the motion curve
  • 02

    E-commerce

    Product catalogues, payment-provider integrations and checkout flows, with testing agreed before launch.

    • Catalogues
    • Secure payments
    Explore
  • 03

    CMS

    Editing tools for the content your team needs to maintain, with access and update responsibilities defined at handover.

    • Real-time edits
    • Secure
  • 04

    Mobile-first

    Faster mobile loading, touch-optimised navigation and layouts that adapt to every screen.

    • Speed
    • Touch
  • 05

    SEO-focused

    Page speed, metadata and schema markup, cross-browser support and clean, crawlable code.

    • Schema
    • Core Web Vitals
  • 06

    Web applications

    Portals, dashboards and tools that run in the browser, designed around the people who use them every day.

    • Portals
    • Dashboards
    • Integrations
  • 07

    Maintenance & support

    Maintenance can include updates, backups, security patches and improvements. Coverage and response arrangements are agreed separately.

    • Updates
    • Backups
    • Security

(04) How we work

From brief
to live.

Five stages, one goal: a site that launches smoothly and keeps getting better. Scroll to move through the process.

01
Research panel showing signals gathered and drop-off by checkout step

Discovery

We start with your business goals and your audience, so every page we build has a clear job to do.

02
User flow from home to checkout with the friction point highlighted

Design & prototyping

Wireframes and clickable prototypes for your approval, before a single line of production code is written.

03
Code editor beside a build status panel showing tests and Lighthouse score

Development

Build the agreed templates, features and integrations, with content editing and maintenance requirements considered from the start.

04
Desktop, tablet and phone layouts beside a QA checklist

Testing

Check the agreed functionality, browser support and performance requirements. Resolve issues against the acceptance criteria before release.

05
Conversion rate rising over eight weeks beside uplift, load time and bounce figures

Launch & optimisation

Plan deployment and handover. Where ongoing support is included, use the agreed measures and feedback to prioritise further work.

FastSecure✺FastSecure✺
ResponsiveCrawlable✺ResponsiveCrawlable✺
ScalableAccessible✺ScalableAccessible✺

Every build we ship is measured against these words.

(Not how it looks in the pitch. How it runs on a real phone.)

(05) Built for search

Understand a site audit.

This fictional example shows how audit scores and loading time can differ between two builds. It is not a test of an FGX site or a ranking prediction.

Fictional site audit · sample values

  • 41Performance
  • 72Accessibility
  • 67Best practices
  • 78SEO

Largest content loaded

6.8s

Sample loading time; actual results depend on the page and test conditions.

  • Page speed optimisation
  • Metadata & schema markup
  • Mobile & cross-browser compatibility
  • Clean, crawlable code

Fictional example A: performance 41, accessibility 72, best practices 67, SEO 78. These are not client results.

Case study / Midstream Shopping

From a new identity to online discovery.

FGX's work brought together a rebrand, website rebuild, domain change and organic search optimisation. The Midstream Shopping case study reports 1,827 Google Web search clicks to the new domain in September 2026.

This complete-month total measures recorded search activity. It does not isolate the impact of the redesign or establish store visits, tenant enquiries or sales.

Explore the Midstream Shopping rebrand, website and search figures ↗

Source: the case study's Google Search Console chart and table; midstreamshopping.co.za, Web search, September 2026.

1,827

Google Web search clicks

midstreamshopping.co.za
1–30 September 2026 · complete calendar month

2001

Building for the web since 2001.

Oneteam

Strategy, design, content, build and SEO, working together.

(07) Why FGX

Why brands build
with us.

  1. Every layout starts on the smallest screen and scales up, so your site is fast and easy to use wherever your customers are.

  2. Plan crawlable pages, descriptive metadata and appropriate structured data during the build. Search visibility also depends on content, competition and other factors.

  3. Agree how strategy, UX, content, development and search requirements fit together, with clear delivery responsibilities.

  4. Choose editing tools around the updates your team needs to make. Confirm training, access and documentation as part of handover.

  5. Agree the maintenance tasks, review cadence and support arrangements your site needs after launch.

(08) Trusted by

Built for brands
that lead.

Nissan MultiChoice Massmart Growthpoint Hyprop City Lodge Hotel Group Fedhealth Kodak Alaris Webber Wentzel
Redefine Properties Fortress Fund Rosebank Mall Crayon Pioneer PNA SAPOA Valdo

(09) Kind words

"FGX is just brilliant with website turnaround times."
FPG Property Fund
"Hi Dream Team, we want to say thanks for an awesome app launch!"
Pioneer Agency
"The world needs digital gurus such as yourself."
Woodmead Retail
"Love your scientific approach to digital marketing!"
Crayon

Let's chat

Let's build
something fast.

Tell us what you're building, and we'll come back with a plan, a timeline and a clear quote.

Anthony Otte
+27 82 774 9084
Ronel Gerber
+27 83 678 8225
Studio
Workshop 17, The Bank, Rosebank
Cnr Tyrwhitt & 24 Cradock Avenue