01 / Google SearchIntent ↗
Be there when
the question comes.
Connect with people actively looking for a product, service or solution. Shape keywords, ad copy and the next step around their intent.
Services / Awareness / Paid media
Attention.
With intention.
Paid search, display and social campaigns planned around your audience, budget and the action you want people to take.
Make your media work ↘Strategy × Creative × PerformanceExplore the approach ↓
01 / A stronger combination
Trust takes time.
Visibility needs
momentum.
Organic and paid media work harder together.
Organic content builds familiarity, community and trust. Paid media helps your message reach relevant people sooner. We connect both in a plan that supports immediate campaign goals and longer-term brand growth.
Explore social content ↗02 / Right message. Right moment.
Meet people
where it
matters.
We buy media with a clear purpose. Search, display and social each play a different role in the journey from discovery to decision.
Be there when
02 / Google DisplayDiscovery ↗
Get into
their world.
Bring your brand into view with visual advertising. Match the audience, placement and creative to the opportunity you want to build.
03 / Paid socialConnection ↗
Turn a scroll
into a possibility.
Give relevant audiences a compelling reason to stop. Combine platform-aware creative with targeting, testing and a clear call to action.
Creative instinct. Commercial discipline.
A plan for your media spend.
03 / Your budget has a job to do
Test. Learn.
Go again.
Agree the objective, measurement setup and budget before launch. Review campaign delivery, creative performance and the quality of the resulting actions.
- 01
Find the opportunity.
Agree the audience, objectives and actions that matter. Choose the channels and messages that fit, with a measurement plan from the start.
- 02
Put creative to the test.
Compare variations in copy and visuals through A/B testing. Learn which messages earn attention and which encourage the next step.
- 03
Follow the evidence.
Review where valuable leads come from. Refine targeting, replace weaker variations and redirect budget towards stronger performance.
- 04
Keep improving.
Report what is working, what we have learned and what comes next. Use those insights to make the next campaign more informed.
04 / Read the signals
Read the campaign results.
The response
Did it move anyone?
For lead campaigns, review enquiry volume and quality. For sales campaigns, review tracked purchases and acquisition cost. Engagement provides additional context, not a substitute for the agreed objective.
The audience
Who actually saw it?
Reach counts the unique people exposed to your content. We consider audience relevance alongside scale, so increased visibility supports the people and opportunities your business wants to reach.
The exposure
How often did it appear?
Impressions count total displays, including repeat views. Read alongside reach and frequency, they help us understand visibility and balance repeated exposure with useful, relevant attention.
Agree how conversions are defined and attributed. Reporting should distinguish recorded actions from proven incremental sales.
Your next move
Turn attention
into action.
A launch, an always-on campaign or a media plan that needs to perform harder. Pick what you need and we'll come back with how we'd approach it.
- hello@fgx.co.za
- Anthony Otte
- +27 82 774 9084
- Ronel Gerber
- +27 83 678 8225
- Studio
- Workshop 17, The Bank, Rosebank
Cnr Tyrwhitt & 24 Cradock Avenue