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May 18, 2021

Facebook informed its users its standalone Facebook Analytics tool will no longer be available after June 30, 2021. Facebook Analytics allows you to understand and optimise your complete customer journey across mobile, web, bots, offline, and more. Facebook Analytics is available in several Facebook products, or you can implement it into your mobile app or website. Their reason for doing...

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January 29, 2021

2021. Wow, can you actually believe it? Firstly, since we’re delving into the topic of brand ethics, it would only be fitting for us to wish you well for what the rest of the year has in store for you and your business/brand. In the last few years, it is evident that brands have started placing a much greater emphasis...

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October 29, 2020

1969: What a time to have been alive! January 30th, The Beatles played their last show. July 20th, the world watched in utter amazement as Neil Armstrong and Edwin Aldrin became the first humans to ever walk on the moon. But, most importantly, the year 1969 would lay the foundation for the modern internet as we know it today. A...

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The Social Dilemma
October 12, 2020

Initially, Facebook, and any other social media platform for that matter, was created with the core purpose of socially connecting people – from locating family members to sharing photos, videos, messages and updates with friends. For example, world-leading search engine, Google’s primary purpose is to organise the world’s information and make it universally accessible and useful. The Social Dilemma The...

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New of Facebook
October 12, 2020

Turns out quite a lot, actually. Mark Zuckerberg and his army of software engineers rarely go a calendar month without integrating an important update, or updates, of some kind to their beloved platform. The most drastic in some time being the incorporation of New Facebook on desktop. By now, you should have experienced it as the option to revert back...

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August 4, 2020

You don’t need 20/20 vision to be able to see how much the world has changed in a matter of only a few months. And we believe that where there is change, there is opportunity. Unless you’ve solidly been living in lockdown, you would have noticed that most places you visit require a COVID-screening with a temperature check upon your...

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July 30, 2020

With the variety of new marketing tools that are out there, people tend to forget about the old and trusted faithful that is blogging. There’s no other way to say it: blogging should form part of your digital marketing strategy in 2020. Why? Because no matter what, year after year, blogs drive people to businesses’ websites, and turn them into...

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July 28, 2020

If you have a DTC consumer product, it only makes sense that Instagram should be an important part of your marketing strategy, so it is essential that you perfect your launch on the platform. A product launch in and of itself can be daunting, even without the added pressures of establishing yourself on the relevant social media channels along with...

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July 27, 2020

By now, we don’t need to tell you that the world has changed. The circumstances we find ourselves, and our businesses, in are vastly different from that only as little as a year ago. Even pre-pandemic, the world was becoming more digitalised daily. With more people staying or working from home, an increase in online activity was inevitable. The playing...

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Swipe In Covid 19
July 9, 2020

Foot traffic is like music to a business owner’s ears. Even online traffic makes us excited because you know you’re meeting your customers’ needs or at least you’re awakening interest in potential clients. Usually, there are measurements in place to provide you with monthly statistical reports so that you can enhance your strategy and take proactive decisions. Just as much...

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April 22, 2020

The keys to a strong brand identity have been drummed into our heads over time, they read the same no matter where you look, but when simplified to its purest form it needs to be: Distinct: What makes you unique from your competitors? Memorable: Your visual or experiential reference note that will stick with someone. Scalable & Flexible: Because the...

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March 24, 2020

Who would have thought that in 2020 we would be working remotely and avoiding people and places like never before? The adjustments to businesses across the board are visible in every aspect. Retail behaviour has pretty much all but changed drastically in a relatively short period. FGX has been fortunate to work with all the biggest retail centres across South...

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