JohannesburgIssue 191
The FGX Studios Journal
Field notes on search, social, commerce, brand and conversion - 192 articles and counting.
The archive
Every article,
your way.
- The StudioWebber Wentzel: 158 Years of Expertise. A New Digital Home.
- SocialYour Brand Isn’t Competing with Other Brands. It’s Competing with the Algorithm.
- Web & ConversionWhy Your Website Gets Traffic but No Leads: 10 Conversion Leaks to Check
- Inbox & ChatEmail Automation Strategy: A Lifecycle Map for South African Businesses
- SocialMicro vs Macro Influencers in South Africa: How to Choose
- Web & ConversionWebsite Redesign vs Conversion Optimisation: Which Does Your Business Need?
- Inbox & ChatWhatsApp Marketing South Africa
- StrategyThe Marketing Funnel – Is It A Fallacy?
- ReputationWhen the Internet Gets It Wrong – The Rise of ORM
- AI & NextBlog Optimisation In The Age Of AI
- Web & ConversionWebsite Speed in 2026: How to Improve Core Web Vitals and Win More Traffic and Sales
- SearchChanges in Google’s HTTP Referrer
- AI & NextGoogle AI Overviews vs SEO: What’s Really Happening to Organic Traffic
- AI & NextThe 2026 Digital Marketing Blueprint: From Trends to Total Integration
- CommerceInstagrammable Spaces: A Practical Guide for Malls and Retail Stores
- AI & NextCommerce Media and the Rise of Agentic Buying
- AI & NextAI – Brand Drift and the Curse of the Prompt
- AI & NextThe AI Creative Illusion: “Cheaper, Faster, Easier”
- ReputationReputation Management and SEO: How They Work Together
- AI & NextThe AI Revolution in SEO: Why Your Business Cannot Afford to Ignore It
- Web & ConversionWhy Responsive Design is Non-Negotiable in 2025
- Web & ConversionWeb Design Accessibility: Building Inclusive Online Experiences for All
- Strategy7 Signs Your Business in Johannesburg Needs Digital Marketing
- Strategy7 Reasons Why Your Business in Johannesburg Needs Digital Marketing
- ReputationWhy Businesses Need to Act Collectively Against Review-Based Extortion Practices Like Those from Five.Reviews
- Web & ConversionIntegrating CRO into Your Overall Digital Marketing Strategy: A Strategic Framework for Marketers
- Web & ConversionHow to Implement a CRO Strategy: A Step-by-Step Blueprint for Marketers
- Web & ConversionDefining Key Metrics in CRO – A Guide for South African Businesses
- Web & ConversionA/B Testing in South Africa: Data-Backed Strategies to Boost Conversions
- SearchWhat is Off-Page SEO
- SearchPPC Advertising vs. SEO: Which Strategy is Best for Your Businesses?
- SearchDigital Marketing Advertising in 2025
- Web & ConversionPHP 8.4: Why the move? Because with this coding language, it all clicks together.
- Inbox & ChatCreating an Effective Communication Framework: A Guide for South African Businesses
- BrandUnderstanding Brand Frameworks: Why Every Business Needs One
- BrandBrand Architecture: Structuring Your Brand Portfolio for Success
- SearchCrawling and indexing of locale adaptive pages
- Web & ConversionAssisting users get mobile-friendly pages
- CommerceHow to Sell on Amazon From South Africa
- AI & NextInterneXt – Here’s What We Think The Future Holds.
- Web & ConversionHow to Find the Best Web Design Pricing Package for Your Needs
- Web & ConversionThe True Cost of Website Design in South Africa
- StrategyTop 5 Digital Marketing Trends to Watch in 2025
- StrategyPlanning Your Q4 Marketing Strategy: Tips for a Strong Finish to 2024
- SearchBoost Your Website Traffic: How Google’s E-E-A-T Update Impacts SEO
- SearchTikTok Search Ads: Revolutionising South Africa’s Digital Landscape
- SearchThe Rising Threat of DragonRank SEO Attacks: How Cybercriminals are Manipulating Search Engines
- CommerceRedefining Retail: Can E-commerce Save Pick ‘n Pay?
- Web & ConversionGreat content writing keeps visitors from leaving your website.
- SocialThe Ultimate Guide to Influencer Marketing in 2024
- CommerceStrategic Approaches for Amazon Sellers: Thriving in a Competitive Marketplace
- CommerceHow to Convert Abandoned Carts to Online Sales
- CommerceHow Amazon Agency Partnerships Drive Business Growth
- Web & ConversionWhat is Responsive Web Design?
- SearchWhat are Citations and Why Are They Important for Local SEO?
- Web & ConversionMake the web faster with Pagespeed
- CommerceRetail and Social Media: Trends to watch
- CommerceExploding Profits: The Role of an Amazon Agency Partner in South Africa
- CommerceElevate Your Amazon Performance with FGX Studios in South Africa
- CommerceAmazon Sales on Steroids: Partnering with the Right Agency in South Africa
- CommerceClash of the Titans: Amazon’s Entry into South Africa and Takealot’s Battle for Supremacy
- CommerceThe Power of Amazon’s Affiliate Marketing Program: Your Journey from Novice to Ninja
- CommerceAmazon’s Arrival in South Africa: A Whirlwind of Change for Small Businesses
- CommerceAmazon.co.za: A Game-Changer for South African Sellers and Shoppers Alike
- Inbox & ChatUnveiling the Intricacies of Email Marketing with FGX: Strategies and their Significance
- BrandThe Springbok Brand: From Mud and Grit to Glossy Kits and Sponsorship Hits
- CommerceNavigating the Complexities of Amazon FBA: A Comprehensive Guide for New Sellers
- CommerceThe Impact of Upcoming Amazon Marketplace on South African Retail Landscape
- StrategyDigital vs Traditional Marketing: A Duel at the Dawn of Digital
- BrandArt vs Design: The difference, and why it matters to your brand
- Brand5 drastic marketing design fails: A look at the importance of design, and what happens when it goes wrong
- SearchMastering Keyword Research: A Comprehensive Guide for SEO Success
- ReputationHow to Handle Negative Reviews and Strengthen Your Online Reputation
- SearchComprehensive How To SEO Guide
- ReputationOnline Reputation Management 101: Understanding the Basics and Why They Matter
- ReputationWhy Reputation Management Services are Essential for Your Business
- SearchThe Importance of SEO in Ranking Your Website on Google Search: A Thought Leadership Perspective
- StrategyUnlocking the Secrets of Content Marketing: An In-Depth Guide
- SearchThe embarrassing mistake that cost Google $100bn – and whole a lot of street cred
- CommerceAmazon Product Optimisation Services
- CommerceAmazon PPC Services Landing Page
- CommerceAmazon Product Launch Services
- CommerceHow to make money on Amazon in South Africa
- SearchProfessional SEO Company
- SocialSouth Africa’s 2025 Guide to Video Marketing Success: Trends and Tips
- SocialFacebook is turning off Analytics, now what?
- SocialDoes your brand have a social conscience? the rise of socially conscious brands.
- SocialThe Social Dilemma: are you in, or out?
- SocialTop 3 Facebook Innovations Businesses Must Leverage
- The StudioIntroducing Swipe In
- SearchThe Importance of Blogging for Businesses
- SocialLAUNCH YOUR BRAND ON INSTAGRAM LIKE A PRO
- Inbox & ChatThe Importance Of Digital Communication
- The StudioOur new App – Swipe In
- BrandDo customers identify with your brand values?
- CommerceShopper Behavior is Changing for Good.
- AI & NextA Tech-transformed Future Awaits us.
- The StudioCity Lodge Hotel Group: New App Release for Guest Bookings.
- SearchGoogle’s Teenage Analyst.
- Web & ConversionWhat makes a good website.
- Inbox & ChatNewsletters: Building solid customer relationships
- SocialInstagram Likes: How to Get Them.
- SocialAvoid These Social Media Mistakes: A Pro Guide for Brands
- SocialTo Influencer Or Not To Influencer?
- Inbox & ChatWhatsApp Business: Transforming Communication for SMEs
- StrategyWhen does digital advertising become invasive? – FGX Academy
- SocialInstagrammable spaces (or how to get people promoting you)
- The StudioFGX Crew: Anton, the write cat-guy for the job
- BrandX Marks the Spot
- The StudioMeet our Team. Comic Dude and Designer Guy: Cordel Ringani
- Web & ConversionWhy you should get a custom-built website and how we can help.
- BrandMoments make magic: how to connect to your audience through shared human experiences.
- The StudioWomen’s Day: We Celebrate the Women of FGX Studios
- AI & NextAugmented reality will have an effect on everything around us.
- SocialYour business shouldn’t be scared of social media.
- The StudioMeet the Team: Ilze Muller, Successful Businesswoman
- The StudioMeet the Team: Anthony Otte
- BrandTo Thine Own Brand be True
- SocialDo’s and don’ts of community management
- SocialImportance of Content in the Digital Realm – Social Presence
- AI & NextEthereum – How does it compare to other currencies?
- AI & NextFuture Technology Gluttony – Disposable Culture
- SocialInstagram introduces adverts for brands
- Web & ConversionThe importance of frequent website content
- SocialHow social media can help grow your business?
- SearchHow to run an AdWords campaign on a small budget?
- SearchWhy your business needs SEO
- SearchTracking mobile usability in Webmaster tools
- SearchTesting robots.txt files made simple
- SearchMastering Google Analytics Remarketing
- SearchWorking with multilingual websites
- SearchGoogle’s Enhanced Site Links Search Box: A Comprehensive Guide
- SearchHarness the Power of Webmaster Tools for SEO Success
- SearchSmartphone crawl errors in Webmaster Tools
- SearchWebmaster guidelines for sneaky redirects
- SearchUpcoming changes in Google’s HTTP referrer
- SearchSite errors breakdown
- SearchGoogle plug-in: Correct your website’s translation
- SearchNew first stop for hacked site recovery
- Web & ConversionMaking smartphone sites load fast
- SearchHow to recover a hacked site
- Web & ConversionMaking more pages load instantly
- SearchMake the most of search queries in Webmaster Tools
- SearchKeeping your free hosting service valuable for searchers
- SearchIntroducing “x-default hreflang” for international landing pages
- SearchIntroducing website satisfaction by Google Consumer Surveys
- SearchIndexing Apps just like websites
- SearchHow to move your content to a new location
- Web & ConversionGiving Tablet Users the full-sized web
- SearchIn-depth articles in search results
- SearchFive SEO mistakes (and six good ideas)
- SearchEven more Top Search Queries
- Web & ConversionEasier management of website verifications
- SearchEasily download your data to Google Spreadshee
- SearchCreating a SEO strategy (with webmaster Tools)
- SearchChanges in crawl error reporting for redirects
- SearchEnhancing Backlink Profiles with Updated Google Webmaster Tools: The ABCs Just Got a Makeover!
- SearchA reminder about selling links that pass PageRank
- Web & ConversionBringing our publisher products to WordPress
- SearchA video on how to expand your site to more languages
- SearchA faster image search
- Brand1000 words about images
- Web & ConversionOptimizing for bandwidth on Apache and Nginx
- SearchFGX is proud to be appointed as part of Google’s Partnership.
- Web & ConversionGrowth of mobile media over desktop
- SocialThings Your Social Media Manager Dreads Hearing.
- SocialFacebook Reducing Overly Promotional Page Posts in News Feed
- SearchHTTPS as a ranking signal
- SearchAn update on the Webmaster Tools API
- SocialTwitter Offers SMEs The Advertising They Need
- SocialBest Practices to Increase Your Twitter Following
- SocialThe Evolution of Business, brought to you by Social Media
- SearchUpdates: Deep-linking of Android Apps for Best Search Results.
- SocialWhatsApp scores in Social Media Research
- SocialGrow Your Twitter Reach
- SearchIncrease your Google Ranking with positive comments in content
- SocialFacebook is 10
- SocialInstagram Direct (DM): More Changes for Instagram
- SocialSocial Media – a useful tool?
- SocialFGX Innovative Social Media Services
- SearchIntroducing the Site Search Operator
- StrategyBenefits of Having A Blog site
- AI & NextThe Evolution and Impact of 5G Technology on Marketing and User Behaviour
- SocialUsing Twitter and Linkedin to network
- Web & ConversionTop 5 Travel Apps for the iPhone
- The StudioShifting with the times: FGX goes social
- SocialFuture Facebook Mobile Campaigns
- SocialWin Fans Over with Facebook Competitions
- SocialHow to Engage Fans with Facebook Tabs
- SocialFacebook Timeline: DESIGN CHANGES
- SocialSocial Plug-ins – Making Your Website Social
- SocialMotivators of Social Media Users