There has been much debate around Facebook’s Open Graph and the efficacy around doing Facebook App Campaigns when a large group of users – especially in South Africa – access their Facebook account via their cell phones. “Likes” and “Recommends” and “Sharing” are all made possible by...

Add relevant content to your page through customised tabs that will add personality and an individual touch. You can look at Facebook as a template and at tabs as a way to deviate away from that and give your brand a unique identity on this colossal channel. It’s a great way to stand...