Add relevant content to your page through customised tabs that will add personality and an individual touch. You can look at Facebook as a template and at tabs as a way to deviate away from that and give your brand a unique identity on this colossal channel. It’s a great way to stand out and be you.
What is available to you are more basic customised newsletter signup tabs, to competition tabs and even tabs with customised functionality – the opportunities are endless. You could even highlight certain products or services.
Facebook tabs can motivate action and should be visually appealing and interactive. What’s great about Facebook Timeline is that with the wider, bigger format, you can be highly creative and very visual.
Bear in mind that each tab should have one goal that fits in with your general strategy. Decide whether you want to collect information, promote a product or do something else that suits your needs. Focus on creating a unique experience for your fans that will keep them coming back for more.
So if you invest in the right kinds of tabs that are in line with your brand identity and are of interest to your fans, you can be sure that user engagement will jump up. It’s a great opportunity to think out-of-the-box and do something exciting.