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A new tool to disown links

Tired of getting many links to your site? Google has a device that allows you to disavow links which appear on your website; if you have a received notification regarding a manual spam action based on “unnatural links” pointing to your site, be rest assured that this is the kind of feature that will assist you to rectify the issue. But you mustn’t get be concerned if you haven’t received any notification.

Google use links as signals to order search results; by looking at the links between pages, the giant search engine is able to recognize which pages are highly regarded and important and this is more likely to be appropriate to Google’s users. The information is basis to PageRank – part of the 200 signals used by Google to determine rankings. Due to it’s popularity, PageRank is targeted by spammers thus Google fights continually linkspam with algorithms and by taking manual action.

Webmasters whose Webmaster Tools have seen a message regarding “unnatural links” pointing to their site should know that Google sends such messages when it sees proof of paid links, link exchanges, or other link schemes that infringe Google’s quality guidelines.

What to do when you get the message?

“If you get this message, we recommend that you remove from the web as many spammy or low-quality links to your site as possible. This is the best approach because it addresses the problem at the root”, said Jonathan Simon, a Webmaster Trends analyst.

He added: “This is the best approach because it addresses the problem at the root. By removing the bad links directly, you’re helping to prevent Google (and other search engines) from taking action again in the future.”

By practicing the above, a site owner is also assisting to protect the reputation of their site considering that people will no longer get spammy links pointing to the site on the web and rush to conclude about your (webmaster) website or business.

Any more information regarding this feature can be accessed on Google’s Help Center as well as the below video concerning the tool.

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