FGX worked with Deviare Africa, a beacon of digital transformation in SA and Africa, Deviare leverages proven methodologies alongside advanced technological platforms to upskill the youth.
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Description & Defining
Our journey with Deviare.africa began with a comprehensive UX audit to transform their various platforms into a unified, seamless e-commerce experience.
Deviare, a company dedicated to upskilling employees through online training programs, needed a streamlined platform to enhance user interactions and boost sales.
Through our audit, we identified areas for improvement and integrated a commerce API, creating a sales funnel that significantly increased sign-ups for new clients purchasing training materials. This transformation has empowered individuals to take the next step in their careers, solidifying Deviare’s position as a leader in career development and education.
Challenge & Solution
The custom-built solution, complete with a bespoke theme tailored to the client’s unique needs, has delivered impressive results.
The enhanced user experience has driven higher conversion rates, while also building a valuable database of corporate sponsors, recruiters, and students. This success has laid a strong foundation for Deviare’s future growth and impact in the career development space.
A user interface is like a joke. If you have to explain it, it’s not that good. Martin LeBlanc
Our focus on delivering an intuitive user experience was essential to these outcomes. By integrating seamless navigation, reducing friction in the user journey, and simplifying the purchasing process, we enhanced user trust and engagement.
This optimized platform made it easier for clients to find and invest in the training programs they needed, proving that a well-designed UX is a powerful driver of both sales and long-term business success.
