By now, we don’t need to tell you that the world has changed. The circumstances we find ourselves, and our businesses, in are vastly different from that only as little as a year ago.
Even pre-pandemic, the world was becoming more digitalised daily. With more people staying or working from home, an increase in online activity was inevitable. The playing field has changed… has the way you do your marketing?
In a world where users are more online than ever before, your business can’t afford to not be there as well. Only having one element of the digital package in place, is not enough in a competitive market. Communication with your customers is imperative but often easily overlooked. We won’t go into the reason in this post, but we will tell you what you need to better communicate, and build relationships with your customers.
You might think that it’s an obvious one, and to be honest, we do too. If you don’t, then we’re talking to you. We’re constantly surprised, and sometimes even flabbergasted when we come across businesses that don’t have any form of a presence on social media. Or even worse – no social media pages at all.
The internet got us used to instant gratification, which, in turn, has made us impatient. When your customers visit your site, have a query, they want it resolved as quickly as possible. The best way to attend to this need is by having a chat-bot function on your site. The function of a chatbot is to attend to your customer’s needs immediately and in real-time. Ideally, this function of your website will be manned by a human, contrary to the name, semi-permanently.
Company newsletters include updates, news, promotions and events communicated in mailer form. While newsletters are useful in getting attention from prospects, their primary importance is in maintaining ongoing connections with contacts and existing customers. Companies send newsletters weekly, monthly or quarterly, depending on their goals and business activities Add to this the benefit keep your brand in front of customers who buy infrequently. It’s simple, but oh so effective.
Often times your business’s first form of communication is through its website. If your website isn’t sleek or professional, your potential customer will not stay around long enough for you to get your sale. It’s a vitally important aspect that can be easily overlooked. When you’re competing for your customer’s attention, your website needs to be equally as good, or better, than the one they came from moments before.
If you’re not in the know, it’s easy to neglect communication without even knowing it. And we understand, your biggest focus is on your product or service. But unfortunately, the business world (new or old) doesn’t care only about how good your product or service is. If no one knows about it, you might as well not even have a business at all. And that is where we come in. We can reinvent your current approach or fabricate a completely new strategy according to your business’s, and the new world’s needs. One solution for all your needs. Get in touch and find out about our developing, design, social media, and page managing services today.