What we wanted to do:
Capitalise on location-based longtail keywords to increase company search results and boost indexed keywords.
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Description & Defining
To start with, we strategically packed that website with industry-related keywords taking advantage of keyword gaps in competitor sites, so we would rank high in search results organically.
We made sure to do it so that the copy still reads like a human being wrote it, not an SEO robot. As much as everyone loves the Terminator, the niche for people who’d like to see him peering over the front desk at the start of a weekend away is very small.
Challenge & Solution
Then, we optimised the Google Maps profiles for each branch. This means one-click, attractive, curated imagery from our side and tastefully enticing copy. Think of this as dressing up our digital store window.
Next, we dug deep into our paid content and improved the meta tags to bump up our click-through rate.
This is like fine-tuning our ad engine to get that extra momentum when the audience is already barreling down that consumer journey.
The best place to hide a dead body is on the second page of Google, cause no-one ever goes there. Anonymous internet joke
Most people are glued to their smartphones, so we improved our site loading times to make that search and loading times instantaneous.
A beautiful but plugin-heavy site wastes valuable development time if everyone trying to access it gets distracted by an Instagram notification halfway through loading your HD header video.
Finally, we loaded up the site with valuable, entertaining blog content that kept eyes on the page for a longer time and improved our bounce rate. Blog content that’s actually fun to read does wonders for developing brand personality, too. You’re way more likely to purchase from a company if they already feel like an old friend, right?
