Facebook informed its users its standalone Facebook Analytics tool will no longer be available after June 30, 2021. Facebook Analytics allows you to understand and optimise your complete customer journey across mobile, web, bots, offline, and more. Facebook Analytics is available in several Facebook products, or you can implement it into your mobile app or website.
Their reason for doing this: “We are retiring Facebook Analytics as part of an initiative to consolidate business tools.”
So, what do we do now? What other solutions do Facebook give us, and what alternatives can we look into?
They’ve recommended that users switch to the following to understand and track their advertising, presences and activities on Facebook and Instagram:
- Facebook Business Suite enables you to manage your Facebook and Instagram business accounts and can show you detailed insights about your audience, content and trends. Note: This tool may not be available to you yet.
- Ads Manager lets you view, make changes and see results for all your Facebook campaigns, ad sets and ads.
- Events Manager can help you set up and manage Facebook Business Tools such as the Facebook pixel and the Conversions API, and reports actions taken on your website, in your app and in your physical shop.
Luckily, Facebook hasn’t left us completely high and dry, and we have these tools at our disposal, but are those our only options? No!
There are numerous solutions that can help you measure performance. Some of the top free and paid social media analytics tools one can use, alternatively to Facebook’s tools, are platforms such as Buffer Analyze, Sprout Social, Hootsuite, Rival IQ, Audiense, Talkwalker, Google Analytics, Socialbakers, Iconosquare… the list is endless.
Why, however, go through the hassle of trying to analyze all this data if we can do it for you? FGX goes beyond social listening, providing you with crucial analytics to drive revenue, increase retention, and reduce costs. Don’t be shy. Contact us today. We’re here to help.