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Augmented reality will have an effect on everything around us.

One of FGX’s senior content writer’s writes about his experience with augmented reality, and why it’s going to change everything. Including how you do business.

Augmented Reality: Transforming Gaming, Retail, and Advertising

Hold onto your hats, folks, because we’re about to dive into the wild and wonderful world of augmented reality (AR)! You may have heard of it, or even experienced it through some cutting-edge games or apps. But let me tell you, AR is shaking things up, and it’s not just for the gamers among us. From retail to advertising, this technological wizardry is making waves, and if you’re not on board yet, you might just find yourself left behind, staring at your plain old reality in confusion.

So, buckle up and grab your favorite AR goggles (or just your smartphone, for now), as we embark on a whirlwind tour through the realms of gaming, retail, and advertising, where augmented reality is casting its spell and changing the game. And, who knows? By the end, you might just be a true AR believer, ready to take on this brave new world with gusto!

Augmented Reality in Gaming

Personal experience with Ingress

Let me take you on a little trip down memory lane to my first date with Ingress, an AR game that turned my sleepy Saturday afternoon into a full-blown adventure. You see, I was just your average couch potato, perfectly content with binging Marvel movies and whispering sweet nothings to my Xbox. But Ingress, oh Ingress, swept me off my feet and into the great outdoors.

As I hopped into my trusty car, iPhone at the ready, I felt like Indiana Jones on the hunt for treasure. The game’s tantalizing mix of real-world exploration and digital warfare had me hooked as I ventured into uncharted neighborhoods, discovering portals and joining forces with my fellow “Enlightened” faction members. Who knew that a simple game could transform my mundane surroundings into a battlefield of epic proportions?

Pokemon Go and its global impact

Now, if Ingress was the appetizer, Pokemon Go was the main course that left the world craving more. This AR phenomenon took our childhood dreams of becoming Pokemon trainers and made them a reality – well, an augmented one, at least. Suddenly, everyone and their grandmother was out and about, tossing Pokeballs left and right, trying to “catch ’em all.”

From Tokyo to Timbuktu, the irresistible charm of these digital critters had people wandering into places they’d never dared to explore before. And while some overeager trainers may have stumbled into less-than-ideal situations (Hillbrow, anyone?), the game’s overwhelming popularity proved that AR gaming was more than just a passing fad.

Real-world benefits of AR gaming

But it’s not all fun and games, dear reader. Behind the scenes, AR gaming is quietly shaping the future of technology. As players scour the globe for portals and Pokemon, they’re also collecting valuable data on their journeys. This information helps companies like Google refine their location-based services, making them more accurate and reliable than ever before.

And let’s not forget the health benefits, shall we? AR games are getting players off their couches and into the great outdoors, turning exercise into a delightful side effect of their digital adventures. Who knew that chasing down virtual creatures could be the secret to a healthier, happier lifestyle?

So, as you can see, the world of AR gaming is far more than meets the eye (or the screen). And with the ever-evolving landscape of technology, who knows what fantastical quests and discoveries lie just around the corner?

Augmented Reality in Retail and Advertising

Home design applications

Picture this: you’re standing in your living room, staring at that horrendous wallpaper from the ’70s and wondering what to do. Fear not, my style-savvy friend, because AR is here to save the day! With just a few swipes of your smartphone, you can now visualize how your space will look with fresh paint, new furniture, or even a complete renovation.

No more squinting at paint swatches or hauling furniture around to see if it fits. Just whip out your trusty AR app, and let your imagination run wild! Who knew that redecorating could feel like playing a game of Sims, but, you know, in real life?

Facebook’s AR advertisements

Now, let’s talk about shopping – or should I say, “trying before buying”? With Facebook’s clever AR advertisements, you can virtually “try on” anything from sunglasses to shoes, all from the comfort of your couch. No more awkward fitting room encounters or returns because your online purchase didn’t quite meet your expectations.

It’s like having a personal stylist at your fingertips, showing you exactly how fabulous you’ll look in those aviator sunglasses. And really, who can resist clicking “buy” when they see themselves looking like a Top Gun pilot? So, advertisers, take note: AR is the secret ingredient to capturing hearts and wallets alike.

Future of retail: Virtual shopping malls

If you thought online shopping was a game-changer, just wait until you experience the future of retail: virtual shopping malls! Imagine slipping on your AR/VR headset and stepping into a digital wonderland where you can browse, try on, and purchase products with just a few clicks.

Gone are the days of battling traffic and crowded malls, only to discover that the sweater you wanted is out of stock. Instead, you’ll be able to enjoy a personalized, immersive shopping experience from the comfort of your home. Think of it as the lovechild of Amazon and your favorite fashion store, ready to cater to your every whim.

So, fellow shopaholics, keep your eyes peeled and your wallets ready, because the future of retail is knocking on our virtual doors – and it’s looking fabulous!

Preparing Businesses for the AR Revolution

Adapting to changing shopping patterns

Attention, business owners: the AR train is leaving the station, and you’d better be on board if you don’t want to be left in the dust! With the rise of augmented reality, shopping patterns are changing faster than you can say “virtual fitting room.” And as customers grow more and more accustomed to the wonders of AR, businesses need to adapt or risk becoming as outdated as a flip phone.

Whether you’re selling clothes, furniture, or even pet supplies, incorporating AR technology into your retail strategy is a surefire way to keep customers engaged and eager to buy. After all, who wouldn’t want to see how that adorable dog sweater will look on their pooch before clicking “add to cart”?

Seeking expert guidance

But fear not, dear business owners, for you need not navigate the choppy waters of AR technology alone. As leaders on the forefront of digital, we’re here to help you make sense of the AR revolution and develop solutions that will keep you competitive in this brave new world.

With our guidance, you’ll be able to harness the power of augmented reality to transform your business, delight your customers, and make your competitors green with envy. So, whether you’re looking to create a virtual shopping mall or simply spice up your advertisements with a bit of AR magic, we’ve got your back.

Just remember, in the ever-evolving world of AR technology, the only constant is change – so strap in, stay flexible, and get ready to ride the wave of innovation all the way to success!


As we reach the end of our augmented reality rollercoaster ride, it’s clear that the potential impact of AR on gaming, retail, and advertising is nothing short of revolutionary. From turning our neighborhoods into digital playgrounds to reinventing the way we shop and advertise, AR is poised to transform the way we interact with the world around us – and it’s doing so with flair and pizzazz.

So, to all the business owners, marketers, and gamers out there, consider this your wake-up call: the future of AR is already knocking on our doors, and it’s time to adapt or risk being left behind. Embrace the change, harness the power of AR, and watch as your business – and your world – evolve in ways you never thought possible.

And with that, dear reader, we bid you adieu – for now. But remember, in the world of augmented reality, there’s always more adventure, innovation, and excitement just around the corner. So, buckle up, stay curious, and enjoy the ride!