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In 2012 there were 1.2 trillion searches.<\/li>\n<\/ul>\nNow not all these figures relate directly to the South African market, but with search engines scouring the internet for information every second, it is important that your website stands out from the noise.\nWith this mass of online information and millions of websites talking about the same topics, it is vitally important to segment yourself by complying to search engine best practice. We have listed a few key points to ensure your website ranks higher on the search engine list:\n<ul>\n \t<li>Have a strong keyword strategy:\n<ul>\n \t<li>What keywords best relate to your business but have low competition and a medium to high search volume?<\/li>\n \t<li>What keywords are people searching for that you can make use of? There may be opportunities are you missing out on.<\/li>\n<\/ul>\n<\/li>\n \t<li>Ensure frequent content updates.\n<ul>\n \t<li>Make sure you have content being published onto your site weekly. This shows Google your website is not dormant.<\/li>\n \t<li>This is the space to implement your keywords and to show search engines what your page should rank for.<\/li>\n<\/ul>\n<\/li>\n \t<li>Build strong backlinks.\n<ul>\n \t<li>These are links across the internet that link back to a specific page on your website.<\/li>\n \t<li>They are important to show search engines that your content is relevant for online users.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nTL;DR\nEnsure your website content is optimised with relevant keywords in order to have your pages rank for search phrases. Google wants to see more relevant content, more frequently. 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Medical science is evolving fast\u2026\n\n<strong>What would you say is your greatest strength?<\/strong>\n\nEternal optimism. Things can always improve with enough effort. There is no shortage of effort either, we all have it in us.\n\n<strong>What gets you up in the morning?<\/strong>\n\nTo try and make a difference. Every day you get to leave an impact on something, some job, client, someone.\n\n<strong>What country would you most like to visit and why?<\/strong>\n\nSweden. I love 90% of their music. I think there\u2019s something in the air there.\n\n<strong>Don\u2019t they have Northern Lights? I heard they have Northern Lights. Maybe it\u2019s Northern Lights.<\/strong>\n\nEr. Something like that. Possibly.\n\n<strong>If you had one super power, what would it be?<\/strong>\n\nMore hours in the day is the goal. 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