A Tech-transformed Future Awaits us.
If anyone were still sceptical on the part that technology will be playing a critical role in purchasing behaviour in South Africa in the future, the recent surge of online purchasing would have definitely silenced them. Purchasing that’s testing current commerce platforms and structures to the point of failure. The “new normal” will hopefully be with us soon once all...
Read MoreCity Lodge Hotel Group: New App Release for Guest Bookings.
Globally, the mobile app industry is thriving. With over 2.7 billion smartphone users, app usage is growing at a steady rate without any signs of slowing down. South Africa has a 54% internet penetration, and 61% prefer to complete tasks digitally, if possible. We use our mobiles at work, home, on the street, in bed, while we’re eating and in...
Read MoreGoogle's Teenage Analyst.
SEO is starting to fail. And badly. That's because it isn't trying to outsmart an algorithm anymore, but a teenage analyst. Still, there's hope...
Read MoreBest practices for applying Search Engine Optimisation (SEO).
In the year 2019, it’s virtually impossible to have a (thriving) business, in any industry, without having an online presence of some kind. This was also true as little as a decade ago, but the definition of ‘online presence’ looked a whole lot different than it does now. Back then, it merely meant having a website and which had a...
Read MoreWhat makes a good website.
Things aren’t as simple as they used to be. It was once simply a matter of getting a web developer to come in and build you a website with sub-par copy and pixelated images – and that was enough. Those were the early days of the web. Then came Web 2.0 which brought with it more powerful web browsers and...
Read MoreNewsletters: Building solid customer relationships
There’s a reason we have such a high level of divorces in the world today. The number one relationshipcide is lack of communication. Oh, you know how it goes: ten years have passed, and your love-bug now gets out of bed and they don’t give you a morning hug. Why? You ask. Do they not love me anymore? Are they…...
Read MoreInstagram Likes: How to Get Them.
Instagram isn’t just about pictures of you and your product or, if it’s your private account, selfie here and selfie there. (And for goodness sake, no bathroom selfies.) From the bird’s point-of-view. Sure, some companies do have great products that are Instagrammable. There are always fantastic ways for you to incorporate or make your product look interesting and invigorating. If...
Read MorePutting the ‘NO’ in “Annoying”
In 2019 your brand or business’ online presence is more important than ever, and it will only become more so with time passing. At least for the foreseeable future, anyway. And, like with most things in life, there’s a right way to do manage your social media presence and a lot of wrong ways to do it. And while there’s...
Read MoreTO INFLUENCER OR NOT TO INFLUENCER?
Since the rise of social media, a new type of star got born, and is being born daily. “Instagrammers”, “YouTubers”, bloggers, online activists, affiliated marketers trendsetters or what has become the buzzword lately: influencers. Call them what you like, it can’t be argued that people have made influencing a full-time career. The fact is, they’re famous and they have a...
Read MoreWhatsApp for Business
According to X’s Diffusion of Innovation, when it comes to the adoption of innovation, there is a 68% difference between the Early Adopters and Laggards, and in small business that could mean the difference between an enterprise flourishing or going bankrupt. In this day and age any head start over competitors can mean a world of difference. It’s no secret...
Read MorePHP 7.2: Why the move? Because with this coding language, it all clicks together.
You may be wondering why it was necessary to move from PHP 5 to PHP 7.2. After all, it costs money. But we had to do it. In the same way as when Windows 8 was going the way of the dinosaurs, the next evolution was Windows 10. PHP 5 will eventually be completely unsupported, so you won’t be able...
Read MoreWhen does digital advertising become invasive? – FGX Academy
Digital advertising has become crazy. There, we said it. Barely a minute can pass without being bombarded with some image, obstructive ad or, worst of all, those five second clips on YouTube. Actually, scratch that. Those YouTube ads were the worst, but they’ve since been dethroned by the un-skippable Facebook ones. Urgh, digital advertising. Just. Urgh. If done wrong, digital...
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