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FGX is a leading influencer advertising agency in Johannesburg that helps your brand engage and activate audiences everywhere through world-class influencer marketing and advertising strategies. We create and implement creative influencer marketing strategies to grow your brand at scale and reach its full potential, quickly!
Influencer advertising is one of the most effective ways to get your brand to thrive in today’s competitive market. Through authentic and well-executed connections between brand/products and personalities, we’re able to not only have your product or service noticed, but have it dominating its market.
Influencer Advertising or Influencer Marketing is a combination of old and new marketing tools: taking the idea of endorsements and product placing and turning it into a modern-day marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and what has become known as “influencers”.
Influencers can be anywhere, and they can be anyone. Influencers normally have a large social media following and a strong online presence – making them have influential power. An influencer can be an amateur photographer on Instagram, or a fashion expert with a blog who is popular on Twitter, or even a respected digital marketing executive on LinkedIn.
Within any industry, there are influential people—you just have to find them. They are easily recognised by their hundreds of thousands of followers. And that’s the target audience you’re after.
What separates FGX from any other influencer marketing agencies in South Africa? Our commitment to getting results over vanity metrics.
Our longstanding expertise in digital marketing has set us up as experts in recognising and adapting to the cultural and behavioural changes, early of the relatively new industry that is influencer advertising. We’ve developed countless influencer marketing campaigns in South Africa, that has yielded results in numerous industries.
Our digital marketing teams are creative, innovative, and immersed in advertising culture to bring any campaign to life.
Through our vast network of potential influencers, we’re able to match the right brand advocate with the right brand based on the end-goals and KPIs. We’re able to connect you with top social media personalities, vloggers, content creators, and influencers to help you reach your target audience.
We can also track, measure, and optimise to deliver results with exceptional, tangible impact. We’re the influencer advertising agency that assures real influence, and real results.
Influencer Advertising is an incredibly powerful marketing tool if done correctly. Having just anyone with a large online following endorsing your products is not necessarily the best, nor the only way to approach an influencer marketing strategy.
The key to successful influencer marketing lies in authenticity. It’s crucial to have content that resonates with an audience on their level and building a sincere relationship between influence and brand, audience and brand, as well as audience and influencer.
How do we do this? Through being masters of collaboration who are dedicated to generating the best possible outcomes for your brand and business. We understand the importance of the right fit for the right brand. The influencer should be an extension of your product or brand. Finding the right fit is crucial to any successful campaign, and we know how to do it. If you want to find the right influencer to promote your brand authentically, get in touch with us.
We know this because we’ve seen it first-hand, repeatedly. The power of influencer advertising is unparalleled.
Adding an influencer’s voice to your brand hugely increases authenticity, credibility and engagement rates which will, subsequently, have a significant impact on lead generation, sales, and the overall growth of your business or service.
Above and beyond its effectiveness, influencer advertising gives precious insights about your customers and their needs. Market research happens at an instant. You’re able to get feedback from user’s likes, shares and comments for progressive product development, making it an unprecedented marketing tool in terms of ROI.
We look at how, what, and where your audience is before advising on the best content strategy and delivery format. We work with leading influencers in South Africa to create and execute advertising strategies on just about any platform. Whether your target audience is on Instagram, Facebook, YouTube, TikTok, or even LinkedIn, we’ll find them and promote you to them. We can develop and execute many effective influencer marketing strategies, from building brand awareness to conversion-focused campaigns.
Our secret to creativity is knowing what your audience loves to engage with. Our expert teams prowl the web, analysing the strongest performing platform for your unique brand goals. We, therefore, have a good indication of who and what will work, where.
On top of this, we actively involve the influencers during the creative process to ensure that the content relates to the audience, authentically. Together, this approach guarantees significant earned media and delivery of all campaign objectives. If you’re looking for a fresh-thinking influencer advertising agency, we’d love to hear from you.
We know it all comes down to the bottom-line, so we track every detail of your influencer marketing campaign. Results can be reviewed in real-time through our custom dashboards, allowing you to stay up to date and for us to make quickfire adjustments to optimise your campaign.
All data can be impartially audited by third party trackers for complete transparency. We also have the ability to track the viewer’s journey to point-of-purchase, allowing us to directly measure the impact of the campaign on sales.
We would love to chat, give us a shout and let’s discuss your project and how we can help you make it a reality. We love to make things happen, let’s fill in the blanks and get you on the map today.
