There’s a new myth sweeping through the boardrooms of modern marketing: the idea that generative AI in marketing is the cheap, quick fix for creativity. You’ve seen the TikToks and Instagram Reels — a few lines of “prompt engineering”, a splash of cinematic music, and voilà: an ad...

As one of South Africa’s leading retail chains continues to close more stores this year, the question arises: Can a stronger shift towards e-commerce regain its footing in a competitive market?  For Pick ‘n Pay, the current landscape presents some tough challenges. Rising operational...