Brand Drift and the Curse of the Prompt There is a strange comfort in believing that AI will make marketing easier. Faster copy, quicker visuals, endless variations, infinite ideas. A bottomless coffee pot of content. It sounds great until you wake up one morning and realise your...

Why “Cheaper, Faster, Easier” is the Biggest Myth in Modern Marketing There’s a new myth sweeping through the boardrooms of modern marketing: the idea that generative AI in marketing is the cheap, quick fix for creativity. You’ve seen the TikToks and Instagram Reels — a few lines of...