We can help you engage
with your audience at scale…
We cater for bulk and transactional mail requirements with system-triggered segmentation and automation communication. Advanced reporting offers our clients the best insights into their reach and results. This allows you to optimise and perfect your delivery through this medium.
Monitor where the user is focusing their intent with actual heatmaps.
Open rates, hard and soft bounces with auto unsubscribes for failures.
We track every click and every open so you can track and measure your results.
There is a 19% increase in sales.
Got your attention? Yes, that’s correct – you can expect a 19% increase in sales from something as simple as personalised communications.
43% of international companies do it.
Understanding your customer, who they are and what their interests are, is the first step to personalising your communications. Then we can go deeper…
78% made purchases from email marketing.
That’s a staggering number if you think about it. This is what gives email and SMS marketing the high ROI it has between all the digital channels.
Innovative new measures include the ability to segment and direct targeted, relevant content to specific audiences. When used in conjunction with Lifecycle Marketing, a company can reap rewards by driving the user further up the purchasing path, or driving the shopper to take a specific action.
Each business objective is mapped to a Lifecycle, and with granular and detail audience segmentation, we are able to systematically drive behaviour change through incentives, campaigns, content, and call to action.
The FGX Communication system also allows for responsive emailers that tie into, and complement, an Omnichannel strategy, which is also integrated with websites, apps, and other digital platforms.
We offer full management or provide you with the tools to effectively manage client communication through email and SMS. We can further enhance your communication strategy with automation and drip strategies that engage your customers while building brand affinity.
As a leading email marketing agency in South Africa with extensive experience in online advertising and marketing space, we know that intelligent and professional bulk email and SMS communication is still an excellent way to reach new and existing customers. When you partner with us, your email marketing will be a well-thought-out strategy, and not just sub-par content perceived as spam to clutter up the inboxes of your customers. Instead, it will lead to website visits and sales!
Our expert team of digital marketing specialists know all about what gets a person to click on your email. We create professional newsletters with conceptual design and persuasive writing effective in achieving the high open rates you’re after. This increases the chances of a conversion by as much as 19%… Yes, that’s correct – you can expect a 19% increase in sales from something as simple as personalised communications.
To make your email marketing content really resonate, it has to meet your customers’ interests. This way you’ll achieve far more engagement and reach than the ‘one-size-fits-all’ model of traditional bulk communications.
With our email marketing strategies, we’re able to dynamically customise user details, subject lines, and email content that is delivered to each user, meaning every bulk mail can be completely targeted to that individual recipient.
Understanding your customer, who they are and what their interests are, is the first step to personalising your communications. Innovative new measures include the ability to segment and direct targeted, relevant content to specific audiences. When used in conjunction with Lifecycle Marketing, a company can reap the rewards by driving the user further up the purchasing path or driving the shopper to take a specific action. With the highly targeted nature of email marketing, you’re easily able to reach prospective purchases who’ve already expressed interest in your products and services.
Email marketing consistently outperforms all other forms of digital marketing in terms of ROI. This is due to the low cost of entry, which allows any business to take advantage. And because you’re directing your messaging at a specific targeted market, there are increased chance that your efforts will convert into revenue.
Above and beyond the professional, tailormade email marketing strategies, we offer full management or provide you with the tools to effectively manage client communication through email and SMS. We can further enhance your communication strategy with automation and drip strategies that engage your customers while building brand affinity.
Lead generation via email marketing is a strategy we strongly believe in. We’ve tested it and seen great returns from it repeatedly. We’re able to fully automate your email communications and personalise it, so your database is sent tailored content via email. With our email marketing strategies, we’re able to achieve higher open rates, more click-throughs, and engaged subscribers.
Our email marketing systems allow for responsive emailers that tie into, and complement, an omnichannel digital marketing strategy, which integrates with your website, app, social media, as or any other digital platform for a complete advertising package.
We cater for bulk and transactional mail requirements with system-triggered segmentation and automation communication. With advanced reporting features, we offer our clients the best insights into their reach and results. This allows you to optimise and perfect your delivery through email marketing.
We believe in mobile-first no matter the form of digital marketing, but especially so when it comes to email marketing. When building any campaign, we take this approach with even extra care to get the best results for you.
