intelligent using data.
Permanent Beta developed a great partnership with FGX Studios and their dedication to our website is evident in all aspects of the site. Their attention to detail and their creative approach is what made it a real pleasure working with their team.
Creativity and Resourceful Services
At City Lodge Hotel Group, we have benefited from FGX’s creative and resourceful services across our revamped website as well as their input into our Rewards system management, guest communications and SEO maintenance, ensuring our hotels and product offerings are top of page and top of mind.
The team is professional, innovative, friendly and flexible – all the things we pride ourselves on being for our valued guests.
Bulk and transactional
We cater for bulk and transactional mail requirements with system-triggered segmentation and automation communication. Advanced reporting offers our clients the best insights into their reach and results. This allows you to optimise and perfect your delivery through this medium.
What you can expect to get.
Monitor where the user is focusing their intent with actual heatmaps.
Open rates, hard and soft bounces with auto unsubscribes for failures.
We track every click and every open so you can track and measure your results.
Got a question?
The secret to better communication results.
There is a 19% increase in sales.
Got your attention? Yes, that’s correct – you can expect a 19% increase in sales from something as simple as personalised communications.
43% of international companies do it.
Understanding your customer, who they are and what their interests are, is the first step to personalising your communications. Then we can go deeper…
Impact on purchase.
78% made purchases from email marketing.
That’s a staggering number if you think about it. This is what gives email and SMS marketing the high ROI it has between all the digital channels.
Some of our amazing clients.
Taking your communication further with segmentation.
Gaining value from your communications.
Innovative new measures include the ability to segment and direct targeted, relevant content to specific audiences. When used in conjunction with Lifecycle Marketing, a company can reap rewards by driving the user further up the purchasing path, or driving the shopper to take a specific action.
Each business objective is mapped to a Lifecycle, and with granular and detail audience segmentation, we are able to systematically drive behaviour change through incentives, campaigns, content, and call to action.
The FGX Communication system also allows for responsive emailers that tie into, and complement, an Omnichannel strategy, which is also integrated with websites, apps, and other digital platforms.
We offer full management or provide you with the tools to effectively manage client communication through email and SMS. We can further enhance your communication strategy with automation and drip strategies that engage your customers while building brand affinity.
Professional Email Marketing Services
As a leading email marketing agency in South Africa with extensive experience in online advertising and marketing space, we know that intelligent and professional bulk email and SMS communication is still an excellent way to reach new and existing customers. When you partner with us, your email marketing will be a well-thought-out strategy, and not just sub-par content perceived as spam to clutter up the inboxes of your customers. Instead, it will lead to website visits and sales!
Our expert team of digital marketing specialists know all about what gets a person to click on your email. We create professional newsletters with conceptual design and persuasive writing effective in achieving the high open rates you’re after. This increases the chances of a conversion by as much as 19%… Yes, that’s correct – you can expect a 19% increase in sales from something as simple as personalised communications.
To make your email marketing content really resonate, it has to meet your customers’ interests. This way you’ll achieve far more engagement and reach than the ‘one-size-fits-all’ model of traditional bulk communications.
With our email marketing strategies, we’re able to dynamically customise user details, subject lines, and email content that is delivered to each user, meaning every bulk mail can be completely targeted to that individual recipient.
The best email marketing companies in South Africa know that Email Marketing is most successful when aligned with your communications and digital marketing strategy.
It’s important to plan ahead – making sure that your email marketing strategy is world-class, carefully integrated with your other marketing approaches, and responsive design will result in a good ROI. By implementing these strategies effectively, with pricing you can afford, we can help you engage with your audience at scale.
Our email marketing solutions lets you create, manage, and monitor branded email newsletter campaigns that stand out from the crowd, delivering real results and ROI.
The benefits of
email marketing in South Africa
When you look at all the benefits you get from email marketing, it comes as no surprise that it is a digital marketing strategy with one of the highest ROI in the industry. The two main objectives of email marketing are to turn prospects into new customers, or to encourage previous buyers to purchase again.
Along with this, email marketing offers a host of other benefits. A well-structured email marketing campaign will help drive traffic to your website and promote ongoing engagement through enticing customers to follow you on your social media network.
Reach – Regardless of where you are or who you need to reach, using targeted emails you can pave the way for your company. Boarders are no longer an obstacle with email marketing.
Cost-effective – The costs that are incurred with designing executing and sending email is up to 70 % less than a paper based or print alternatives.
Time-saving – Our email marketing services save you time and allows you to effectively reach your target market with personalisation and design that sets you apart from your competitors.
Get more from
your email marketing
Understanding your customer, who they are and what their interests are, is the first step to personalising your communications. Innovative new measures include the ability to segment and direct targeted, relevant content to specific audiences. When used in conjunction with Lifecycle Marketing, a company can reap the rewards by driving the user further up the purchasing path or driving the shopper to take a specific action. With the highly targeted nature of email marketing, you’re easily able to reach prospective purchases who’ve already expressed interest in your products and services.
Email marketing consistently outperforms all other forms of digital marketing in terms of ROI. This is due to the low cost of entry, which allows any business to take advantage. And because you’re directing your messaging at a specific targeted market, there are increased chance that your efforts will convert into revenue.
Why Choose FGX as
your email marketing company?
Above and beyond the professional, tailormade email marketing strategies, we offer full management or provide you with the tools to effectively manage client communication through email and SMS. We can further enhance your communication strategy with automation and drip strategies that engage your customers while building brand affinity.
Lead generation via email marketing is a strategy we strongly believe in. We’ve tested it and seen great returns from it repeatedly. We’re able to fully automate your email communications and personalise it, so your database is sent tailored content via email. With our email marketing strategies, we’re able to achieve higher open rates, more click-throughs, and engaged subscribers.
Our email marketing systems allow for responsive emailers that tie into, and complement, an omnichannel digital marketing strategy, which integrates with your website, app, social media, as or any other digital platform for a complete advertising package.
We cater for bulk and transactional mail requirements with system-triggered segmentation and automation communication. With advanced reporting features, we offer our clients the best insights into their reach and results. This allows you to optimise and perfect your delivery through email marketing.
We believe in mobile-first no matter the form of digital marketing, but especially so when it comes to email marketing. When building any campaign, we take this approach with even extra care to get the best results for you.