A new identity, with a lot to carry
A new identity has to work across every interaction. For Webber Wentzel, that meant bringing its character to a site with hundreds of specialist profiles, thousands of insights and a wide range of services and content.
- 460 specialist profiles
- 2,181 published insights
- 3 connected business systems
From brand guidelines to a living experience
Make the first impression feel like the firm.
FGX translated Webber Wentzel’s colours, typography and imagery into a digital language for the new site. Eight brand colours and a considered mix of serif headlines, sans-serif text and full-bleed photography bring character to the experience, while keeping the content clear.
The identity carries from the homepage into the firm’s profiles, services and insights. It has a place in every part of the experience.
A front door to the firm
Let the homepage open things up.
Search sits up front. From there, the homepage moves through the firm’s positioning, people, insights, reports, podcasts and latest articles. One scroll gives visitors a sense of the firm’s breadth, with routes into the areas that matter to them.
The page makes a large organisation easier to approach. Visitors can start with a search or follow their curiosity into the firm’s work.
460 people. 2,181 insights. One connected system.
Give expertise a clear route to the people looking for it.
The site’s specialist directory helps visitors explore the firm’s people. Its content system gives 2,181 published insights a clear home alongside services, sectors, podcasts, events, careers and more.
A full CMS brings this breadth of content into one manageable platform. The result is a digital experience with room for the firm’s expertise to grow and a structure that helps visitors find their way through it.
Connected to how the firm works
The website reaches beyond the screen.
Webber Wentzel’s new site connects to the systems supporting its people and communications. The HR system provides people and profile information. Microsoft Entra supports staff sign-in. Communication systems manage newsletters and preferences.
These connections give the website a role in the firm’s wider digital environment, linking the public experience with the work happening behind it.
Made to travel
Search, specialist profiles and newsletter sign-up carry through to mobile, keeping the essential routes close at hand wherever the first visit begins.
A digital home for what the firm knows
FGX brought the new identity, the firm’s expertise and the systems behind it into one live platform. Webber Wentzel now has a digital experience that gives its knowledge a clearer presence online and a CMS built to keep that knowledge current.
See the full Webber Wentzel case study ↗
Taking a new identity online? Talk to FGX about the website and systems that will bring it to life.