A new identity, brought to life online

Webber Wentzel.

A branding agency gave the 158-year-old firm a new identity. FGX made it work on screen: a new website on a full CMS, connected to the firm’s HR, Microsoft Entra and communication systems.

Client
Webber Wentzel
Industry
Legal services
Scope
Website, CMS, integrations
Scroll to explore
460Specialist profiles in the people directory
2,181Published insights managed in the CMS
8Brand colours carried into the interface
3Business systems connected to the site

(01) Brand to screen

From identity guidelines to a working interface.

  • Ledger Paper#FDF6F2
  • Ink#000000
  • Blue Sky#316391
  • Reef Rust#64231A
  • Common Ground#973A29
  • Overland#DE6947
  • Doornfontein Rose#F1A9A7
  • Green Shoots#667E24
A cloud spilling over a red sandstone mountain
Portrait from the Webber Wentzel people series on a green backdrop
Curved terracotta forms
Serif headlinesSans-serif textWide-set wordmark
Portrait series on the Webber Wentzel homepage

(02) The homepage

One scroll through the firm.

  1. 01Full-bleed imagery with search up front
  2. 02Positioning and live figures
  3. 03The people, in portrait
  4. 04Featured insights and reports
  5. 05Podcast and latest articles
  6. 06A footer that starts the conversation

(03) Section by section

Every template built from the same system.

Specialist directory with filters and portrait cards
Find a specialist
Services page with an A to Z index
Services A–Z
News and insights listing page
News & insights
Careers page hero
Careers
Webber Wentzel Fusion AI and legal technology page
AI & innovation
Featured insights cards on the homepage
Featured insights
Launch page introducing the new identity
Identity launch

(04) Mobile

Just as composed on a phone.

Homepage positioning section on a phone
Find a specialist search on a phone
Newsletter subscription page on a phone

(05) Behind the scenes

Connected to how the firm runs.

HRHR systemPeople, roles and profiles
IDMicrosoft EntraStaff sign-in
Full CMSEvery page, person and insight
@Communication systemsNewsletters and preferences
  • Pages
  • Specialists
  • Services
  • Sectors
  • Insights
  • Podcasts
  • Events
  • Careers
  • Media library
  • Navigation

Have a new brand? Talk to FGX about taking it from guidelines to a working website, connected to the systems behind your business.

Bring your brand to life online