All publishers who are using WordPress should be excited about Google’s initiative of introducing an official Google Publisher Plugin thereby making it easier for publishers to work with Google products within the platform. This new functionality makes work much easier for websites that are using WordPress thereby giving a user an access to a few Google services and all within WordPress.
Users should bear in mind that this version is a beta release; Google is still adjusting the plugin to make sure it works well on all WordPress sites. It is advised that web owners should try it now and give their feedback regarding how it works.
Meanwhile, this version of Google Publisher currently supports two Google products namely Google AdSense and Google Webmaster Tools.
Google AdSense: Users can make money by inserting ads on their websites; this plug-in connects a users’ WordPress site to their AdSense account thereby making it easier to place ads on their site with the exception of manually modifying any HTML code.
Google Webmaster Tools: With Webmaster Tools, users are offered a detailed report regarding the visibility of their pages on Google. Apart from that, the plug-in enables a user to substantiate their site on Webmaster Tools with just a single click.
Users who would like to make use of this user friendly Google product service should visit the WordPress.org plugin directory which enables them to download the new plug-in and give it a try. For more information regarding this product, users are advised to visit Google’s Help Center page.
Source: https://googlewebmastercentral.blogspot.com/2014/01/google-publisher-plugin-beta-bringing.html