Search Engine Optimisation is a combination of strategies that not only includes a focus on content creation and distribution, but also goes back to the fundamentals of information architecture, usability, design and development. Ensuring that the basics are set up before keyword research and placement, link building and social media marketing are put in place guarantees that all the SEO building blocks are present, providing a solid base.

Search Engine Optimization



It's a myth SEO writing has to be dry. Our writers are superb at spinning stories that make great content, yet at the same time will draw in Google’s little crawlers. End result? We generate content people will want to read – and easily be able to find!

It's part of an art: our creatives know how to weave in the right words in the right ways without staggering the flow of the article or making it obvious there’s a clear SEO strategy. Google's rankings are happy, your market is entertained, and you’re smiling at your brand's increased engagement.

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We store demographical and behavioural data to facilitate targeted campaigns. POPI and CPA compliant our mobile, responsive communication preferences can be set by the shoppers themselves in Shopping Centred.

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The end goal
of Google

SEO is focused on understanding an online audiences’ search patterns and provides the foundation as to the type of content that a website needs to incorporate. As Paul Cookson stated: “A website without SEO is like a car with no gas”. As search engines, such as Google, become ever more demanding on the requirements of a website, SEO is the engine that drives the vast majority of users to a website.

A true reflection of SEO at work can be seen in the execution of our Mall of Africa SEO strategy. A world class strategy has led to over two million page views on the website since its creation in April. With SEO contributing to over 80% of the total search traffic and an ever increasing number of keyword rankings, we will continue to see the benefits of SEO on a daily basis for many years to come.

One Size
Does Not Fit All

With more than 93% of online experiences starting with a search engine, a retailer cannot afford to not be found on Google. Developing the right SEO strategy, with a particular focus to the specific retail centre and area, can make a substantial online difference and subsequently effect awareness, footfall and potential sales.

With the inclusion of Google Directions and Locations, the additional information obtained can be overlaid, and create specific, and targeted, communications to the user's that are searching for you.

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Years Experience


Passionate Developers


% Retail Market


% Corporate Market