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Digital Marketing Strategy

Search Engine Optimisation Services

Search Engine Optimization is a combination of strategies that not only includes a focus on content creation and distribution but also goes back to the fundamentals of the information architecture, usability, design and development. Ensuring that the basics are in place before keyword research and placement, link building and social media marketing are put in place ensures that all the SEO building blocks are present, providing a solid base.

Digital Marketing Strategy

ORGANIC

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine.

PAID

Get the best value for your money spent on every click. The days of the 'shotgun' approach are gone. Keep refining and adapting to target your potential clients in a cost effective manner.

SEM

Marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). Build visibility to your brand ny smart digital promotion marketing.

15

Years Experience

35

Passionate Developers

52

% Retail Market

48

% Corporate Market

The end goal of Google



SEO is focused on understanding an online audiences’ search patterns and provides the foundation as to the type of content that a website needs to incorporate. As Paul Cookson stated: “A website without SEO is like a car with no gas”. As search engines, such as Google, become ever more demanding on the requirements of a website, SEO is the engine that drives the vast majority of users to a website.

A true reflection of SEO at work can be seen in the execution of our Mall of Africa SEO strategy. A world class strategy has led to over two million page views on the website since its creation in April. With SEO contributing to over 80% of the total search traffic and an ever increasing number of keyword rankings, we will continue to see the benefits of SEO on a daily basis for many years to come.

One Size Does Not Fit All



With more than 93% of online experiences starting with a search engine, a retailer cannot afford to not be found on Google. Developing the right SEO strategy, with a particular focus to the specific retail centre and area, can make a substantial online difference and subsequently effect awareness, footfall and potential sales. With the inclusion of Google Directions and Locations, the additional information obtained can be overlaid, and create specific, and targeted, communications to the user’s that are searching for you.

"The work that FGX have done for us in developing the ISASA School Finder website has been of the highest quality, not just with regard to the conceptualisation and excellent design of the site, but also in the willingness to adjust, adapt and refine the site to meet operational requirements."

David Lead - Independant Schools Association of SA

"Redhill School initially contacted FGX to create our new website. The product was such a success, and the working relationship such a pleasure that we asked them to also create an integrated school management system for us. The result was School Ignition, and it was much more than we anticipated."

David Lead - Independant Schools Association of SA
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