UJ

social rewards programme

UNIVERSITY OF JOHANNESBURG FANTASY LEAGUE

The University of Johannesburg tasked us with creating a campaign that would engage with the various students and allow them to immerse themselves in the sports culture of the university. We conceptualised a Fantasy League campaign that had a dedicated microsite, as well as a Facebook tab, which would utilise the real players of the university’s sports, as well as tie into the social rewards programme that was rolled out by FGX Studios and UJ.

The social rewards programme was also integrated to get more engagement from the market. We specifically pushed the rewards gained when the students interacted on Twitter during game times...

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