Airports Company South Africa Retail tasked us with
creating a campaign that would create awareness and encourage
users to engage with their newly opened Instagram account.
Running concurrently at the airport was a Spend and Win campaign
called Duty-Free’licious that centred around the theme of African
coffee, chocolate, and tea and this theme needed to be incorporated
into our digital campaign.
To launch the Instagram account, we then created lists of South Africa’s most successful (by numbers and talent) Instagram users. Taking the users own photos on Instagram, our artist then interpreted the photos and drew over 100 coffee cup illustrations, complete with the users handle, the microsite URL and the campaign hashtag...
See Case Study