Our specialised communication product delivers richer customer relationships through email,
mobile and integrated social campaigns. We cater for bulk and transactional mail requirements with
system triggered segmentation and automation communication.
Advanced reporting offers our clients the best insights into their reach and results to optimise and perfect their delivery through this medium.
We store demographical and behavioural data to facilitate targeted campaigns. POPI and CPA compliant our mobile, responsive communication preferences can be set by the shoppers themselves in Shopping Centred.
Innovative new measures include the ability to segment and direct targeted,
relevant content to specific audiences. When used in conjunction with Lifecycle Marketing,
a Shopping Centre can reap rewards by driving the user further up the purchasing path,
or driving the shopper to take a specific action.
Each business objective is mapped to a Lifecycle, and with granular and detail audience segmentation, we are able to systematically drive behaviour change through incentives, campaigns, content and Call to Actions.
The FGX Communication system also allows for Responsive Emailers, that tie into and
complement an Omnichannel strategy, which are also integrated with Websites, App and other
digital platforms that allow for API integrations.
A Mall is also able to manage Tenant communication in an effective and easy manner, by using our infamous Tenant Zone to remotely send Tenant Communication through SMS, assisting in mitigating the operational risk that many Malls face, such as Power Outages, Emergencies, Fires and Acts of God.
% Retail Market
% Corporate Market
"The work that FGX have done for us in developing the ISASA School Finder website has been of the highest quality, not just with regard to the conceptualisation and excellent design of the site, but also in the willingness to adjust, adapt and refine the site to meet operational requirements."David Lead - Independant Schools Association of SA
"Redhill School initially contacted FGX to create our new website. The product was such a success, and the working relationship such a pleasure that we asked them to also create an integrated school management system for us. The result was School Ignition, and it was much more than we anticipated."David Lead - Independant Schools Association of SA