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Workshop 17, The Bank
Corner Tyrwhitt & 24 Cradock Avenue
Rosebank, Johannesburg

Smirk Protective Face Masks

Smirk was a complete brand creation around a need in the market prompted by the global pandemic of Covid-19. This brand was established, crafted, and launched in an extremely short amount of time to ensure they met the urgent need that had arisen for protective wear in the local and international market.

The brand was heavily promoted on social media channels that we created for the client. In the first week of launch, they sold in excess of 80,000 orders, once again showcasing what an omnichannel marketing campaign can achieve on a relatively low initial investment.


Conceptualize and create a brand to meet the market demand - launch the brand within a few short weeks with full commerce.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction, Social Media, E-Commerce

  • Client


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