EARN&BURN Loyalty Rewards Mobile App
FGX developed a mobile loyalty rewards app, called EARN&BURN, for malls and their visitors. Customers frequently visit shopping centres without being rewarded for their loyalty. FGX saw the opportunity and designed an easy-to-use application to help malls reward their loyal customers.
The shopper joins the reward system by first downloading the EARN&BURN app and then creating a new online profile by supplying their details. By shopping at their favourite stores, they build up reward points. These points can be redeemed and spent on special offers, exclusive deals, and to unlock virtual entertainment and physical spaces at the specific shopping centre.
Task
The need for a mall-to-shopper loyalty programme was identified. Develop an easy-to-use mall loyalty points system. Reward loyal shoppers with unique experiences and exclusive offers. Allow “first to know” notifications via the app.
