\n\nGoogle\u2019s algorithm changes, such as the July 2015 Panda update, causes a global shift in the factors that determine how your website ranks. In 2015 we have seen a considerable change in search engines as they are starting to focus more on the quality of website content. Let\u2019s have a look at some of the reasons for this:\n<ul>\n \t<li>There are over 1 billion websites on the internet. If you had a list of every website and were able to read 1 site per second, you would be reading for 31 years!<\/li>\n \t<li>Google has indexed close to 50 billion pages. Meaning one of your website pages, is 1 in 50,000,000,000.<\/li>\n \t<li>In 2000 there were 9 billion Google searches. In 2012 there were 1.2 trillion searches.<\/li>\n<\/ul>\nNow not all these figures relate directly to the South African market, but with search engines scouring the internet for information every second, it is important that your website stands out from the noise.\nWith this mass of online information and millions of websites talking about the same topics, it is vitally important to segment yourself by complying to search engine best practice. We have listed a few key points to ensure your website ranks higher on the search engine list:\n<ul>\n \t<li>Have a strong keyword strategy:\n<ul>\n \t<li>What keywords best relate to your business but have low competition and a medium to high search volume?<\/li>\n \t<li>What keywords are people searching for that you can make use of? There may be opportunities are you missing out on.<\/li>\n<\/ul>\n<\/li>\n \t<li>Ensure frequent content updates.\n<ul>\n \t<li>Make sure you have content being published onto your site weekly. This shows Google your website is not dormant.<\/li>\n \t<li>This is the space to implement your keywords and to show search engines what your page should rank for.<\/li>\n<\/ul>\n<\/li>\n \t<li>Build strong backlinks.\n<ul>\n \t<li>These are links across the internet that link back to a specific page on your website.<\/li>\n \t<li>They are important to show search engines that your content is relevant for online users.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nTL;DR\nEnsure your website content is optimised with relevant keywords in order to have your pages rank for search phrases. Google wants to see more relevant content, more frequently. A strong SEM (Search Engine Marketing) campaign can drive more traffic to your site, with the aim of generating more leads for your business.","post_title":"The importance of frequent website content","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"open","post_password":"","post_name":"the-importance-of-frequent-website-content","to_ping":"","pinged":"","post_modified":"2025-01-21 09:28:34","post_modified_gmt":"2025-01-21 09:28:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/fgx.co.za\/the-importance-of-frequent-website-content\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4413,"post_author":"1","post_date":"2015-06-02 07:36:22","post_date_gmt":"2015-06-02 07:36:22","post_content":"Growing a business comes with many challenges. Business people spend sleepless nights trying to let their brands known. There is only one way one can spread a word about who they are \u2013 advertising. But the question is, do you have what it takes to achieve it? Big thanks to the internet, big brains managed to design <strong>social media<\/strong> channels that are cost effective compared to other forms of media such as TV, radio and print. Though \u201ccheap\u201d, marketing through social media should be carefully approached.\n\n\nAny serious business who wants to market their brands through online means know that in order to exploit the power of social media they need to integrate a deliberate mixture of listening to their audience, sharing their relevant message, enabling others to share their relevant message and what do they share, and hope that others will?\n\nWorth noting is that there is nothing like effective social media marketing devoid of content. Any form of social media strategy is derived from a solid content marketing strategy. Properly designed content gets people to share. Sharing broadens your audience to a whole new world of potential fans, friends, and customers.\n\nDespite being a big business or a lone entrepreneur, truth is social media marketing is the most economical and powerful marketing tool bent on building the trust and authority that exponentially helps grow your business.\n\nUsing social media platforms such as Facebook and Twitter to reach your prospects will help to have your business known. Social media helps businesses to interact with individuals in a way that's meaningful. It is all about the quality of the community, authenticity of the content and depth of the conversations among people.\n\nThrough social media, customers are provided with information that is of real value. Research has shown that about 40 percent of people who initially sign up to follow a company's Facebook page drift away within months and the rest stay connected.\n\nBusiness should take advantage of the nature of the Internet to prop up their products like a big business. Most companies don\u2019t spend many funds to achieve success using social media. They find ways to engage and interest the community and become a trusted source of information. As a business person, you should provide useful content via a blog and promote it using social media.\n\nAs a business person, you should put tools in place. These will help to track \"mentions\" and measure results. There are low-cost software programs such as TweetDeck and HootSuite which help to monitor what's being said about your business, industry or topics of interest.","post_title":"How social media can help grow your business?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"open","post_password":"","post_name":"social-media-for-business","to_ping":"","pinged":"","post_modified":"2025-01-21 09:28:34","post_modified_gmt":"2025-01-21 09:28:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/fgx.co.za\/social-media-for-business\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4411,"post_author":"1","post_date":"2015-06-02 07:22:20","post_date_gmt":"2015-06-02 07:22:20","post_content":"<strong>Google AdWords<\/strong> campaigns are generally not regarded as being cost effective for small and medium sized businesses. \u00a0The truth of the matter is that, these campaigns can be helpful and economically effective for companies who run their businesses on a low budget if they are used in a good manner. Below are some of the ways any business owner can implement in order to run a successful low budget AdWords campaign.\n\n\nIt is important for a company to consider the objectives of the campaign before launching an ad campaign. Reasons for the campaign should be explained. Doing this helps to generate traffic. One should also target specific keywords as a\u00a0marketing stunt against their competitors. Being clear about objectives enables one to produce a more effective targeted ad.\n\nAs a business owner, you are required to stick to Google Search Networks. This is possible through the use of\u00a0product listing ads (PLAs). PLAs are normally used\u00a0by e-commerce websites and are a very common tool. Such options are usually suggested for campaigns that have a comfortable budget rather than for budget conscious users.\n\nYou should employ extensive keywords research. The reason being that bid for basic keywords can be very high. So you have to look for unique and longer keywords to effectively compete on a smaller budget. You should also look for effective long tail keywords using your Analytics account to see organic searches leading to your website, Google auto-complete option, and tools like Google\u2019s Keyword Tool or Word Stream\u2019s Niche Finder\n\nOne must desist from using Dynamic Search Ads.\u00a0These ads are not triggered by specific keywords chosen by you. But they are rather displayed when someone searches for anything related to the content of your landing page. While this seems convenient, it often results in unrelated impressions and clicks, which push your daily budget up.\n\nThere are a number of companies that can help you to implement some of the above strategies on how to conduct an effective AdWords campaign on a low budget. FGX is one such company.","post_title":"How to run an AdWords campaign on a small budget?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"open","post_password":"","post_name":"how-to-run-an-adwords-campaign","to_ping":"","pinged":"","post_modified":"2025-01-21 09:28:34","post_modified_gmt":"2025-01-21 09:28:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/fgx.co.za\/how-to-run-an-adwords-campaign\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4409,"post_author":"1","post_date":"2015-06-02 06:43:52","post_date_gmt":"2015-06-02 06:43:52","post_content":"<strong>Search Engine Optimisation<\/strong> is a very important aspect which should be considered by businesses that wish to make themselves (their products) known via the internet.\n\n\nAs a business person, you might have been told several times that you need SEO to make your business more effective. Chances are high that none of them are telling you why you need search engine optimization and why your business should be investing marketing so much in order to be found in the organic search results.\n\nIf you type in \u201cSEO is\u201d into Google you will see three funny auto complete suggestions as well as millions of search results. Below are some of the reasons why your business will profit by investing in proper SEO.\n\nSEO is a very effective tool for any business if it is done correctly. If done correctly, it can convey endless and consistent traffic to your website.\n\nThe reason for having SEO for your business is to improve a website\u2019s rankings in search engines. This leads to amplified number of visitors to your website. As more businesses discovery the efficiency and accessibility of online marketing, they understand the value of ranking well in search engines.\n\nMany companies use SEO to get higher or to attain top placement on search engine pages. To acquire top rankings for key relevant search phrases, many companies outsource their online optimization needs to an experienced SEO marketer.\n\nAn Effective SEO Implementation delivers and improves your rankings in search engines. Websites that make use of SEO appear on more search engines. SEO helps to increase the number of keywords that customers use to search and find you. It also helps to advance the relevancy of visitors who come to your site.\n\nIf the level of interest is greater than the average visitor, chances are high that they\u2019re more likely to take action on your site and increase the number of conversions\/leads.\n\nOrganisations should make use of Inbound Marketing. Inbound Marketing is an important tool in search optimization. Link Building is a very competitive marketing strategy and it should be approached very cautiously. Building a quality inbound link network is more powerful when it\u2019s pursued continually.\n\nThe role of SEO is to amplify traffic. Optimization sustains and progress the other factors involved, but those other elements should be addressed to increase engagement and customer conversions.\n\n ","post_title":"Why your business needs SEO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"open","post_password":"","post_name":"why-your-business-needs-seo","to_ping":"","pinged":"","post_modified":"2025-01-21 09:28:34","post_modified_gmt":"2025-01-21 09:28:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/fgx.co.za\/why-your-business-needs-seo\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4407,"post_author":"1","post_date":"2015-02-17 14:54:32","post_date_gmt":"2015-02-17 14:54:32","post_content":"Google has added the Mobile Usability feature to its Webmaster tools with an objective of keeping users informed on issues that mobile users might see across their websites. \nWhat does this new feature do?\n\n\nThe Mobile Usability feature shows issues it has identified across a user\u2019s website, with all the infographics such that a user can see the progress that he has made. Users can easily read and use a mobile-friendly smartphone by simply scrolling down and up. Users who are not able to see some of the content while they are reading should employ the Mobile Usability which shows the following issues: Flash content, missing viewport (a critical meta tag for mobile pages), tiny fronts, fixed-width viewports, content not sized to viewport, and clickable links\/buttons which are too close to each other. \n\nUsers should also visit the Webmaster Tools and consider how they would like to resolve such issues; more information regarding how to make a great mobile-friendly website can be found on Google\u2019s Web","post_title":"Tracking mobile usability in Webmaster tools","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"open","post_password":"","post_name":"tracking-mobile-usability-webmaster-tools","to_ping":"","pinged":"","post_modified":"2025-01-21 09:28:34","post_modified_gmt":"2025-01-21 09:28:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/fgx.co.za\/tracking-mobile-usability-webmaster-tools\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4405,"post_author":"1","post_date":"2015-02-17 14:45:03","post_date_gmt":"2015-02-17 14:45:03","post_content":"It has been difficult to come up and keeping up correct robots.txt files but thanks to Google for inventing an updated \u201crobots.txt testing tool\u201d in its Webmaster Tools.\r\nMost sites have had this easy when they don\u2019t employ robots in their system. An updated testing tool can be found in the Webmaster Tools within the Crawl section of Google site; this is where you\u2019ll find the current robots.txt file, and you can actually test new URLs so as to see if they\u2019re disallowed for crawling.\r\n\r\n\r\nThe robots.txt file will guide you through complicated directives let alone highlighting the specific one that led to the final decision. Once you have made your decision, you can make changes in the file and test those too and you\u2019ll have to upload the new version of the file to your server afterwards to make the changes take effect. Google developers\u2019 site has detailed information regarding robots.txt directives and how the files are processed.\r\n\r\nYou\u2019ll be able to assess older versions of your robots.txt file and discover that access issues block you from crawling. For instance, if Googlebot sees a 500 server error for the robots.txt file, Google will generally pause further crawling of the website.\r\n\r\nIf you are still experiencing errors or warnings on your sites, Google advices that you double check your robots.txt files; you can do this by combining with other parts of Webmaster Tools for instance, you might use the updated Fetch as Google tool to render important pages on your website.\r\n\r\nA robots.txt tester can be used in the event of any blocked URLs; this will assist to find the directive that\u2019s blocking them.\r\nAsaph Arnon, a member of the Webmaster tools team said, \u201cA common problem we\u2019ve seen comes from old robots.txt files that block CSS, JavaScript, or mobile content-fixing that that is often trivial once you\u2019ve seen it.\u201d","post_title":"Testing robots.txt files made simple","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"open","post_password":"","post_name":"testing-robots-txt-files-made-simple","to_ping":"","pinged":"","post_modified":"2025-01-21 09:28:34","post_modified_gmt":"2025-01-21 09:28:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/fgx.co.za\/testing-robots-txt-files-made-simple\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}],"post_count":8,"current_post":-1,"before_loop":false,"in_the_loop":false,"post":{"ID":4489,"post_author":"1","post_date":"2017-07-12 12:59:59","post_date_gmt":"2017-07-12 12:59:59","post_content":"Aaaah, the thrill of new technology and its flashy new designed gadgets. Every pair of new earphones, a gifted memory stick, your latest take-a-lot.com delivery with another better pair of some technological item makes you feel like a kid on Christmas morning. What do we do with old-school phones, cables, plugs and chargers etc.? They end up in a drawer...\n<h2>Do You Remember When Things Were Made To Last?<\/h2>\nThat first television set you got or washing machine acquired in the 50\u2019s, 60\u2019s or 70\u2019s was passed down for years and kept on working. You also had only one of them for 30 \u2013 50 years.\n\nNow they are made to last (not last) - it seems, less than the 1-year guarantee you thought would protect your purchase, after which you would rather dispose of it and get a new one as it costs less than having it fixed. These days when you are lucky enough to find a corporation that makes something last we discard them anyway because a new model launched.\n\nWhy are they designing some technological items to last but be replaced with the next better, slicker model and clever marketing ploys!?\n\nSo, technology has become the same and is being super disposed of on a continuous basis, or chucked into a cupboard or drawer. The only difference is there is nothing wrong with your 40\u201d LED Television set as you replace it with the latest 4K\/UHD curved screen TV \u2013 but it gets disposed of and replaced anyway because that new more exciting version became available and you just have to have it because it makes you feel more immersed in what you\u2019re watching, or you feel like the pictures have more depth. We all love the 3D movies in a cinema, and a more cinematic, immersive experience is what we seek. Poor cinemas!\n\nI <strong><em>laughed so much<\/em><\/strong> when I <a href=\"https:\/\/www.theverge.com\/circuitbreaker\/2017\/1\/30\/14439362\/samsung-curved-tv-review-un40k6250af-mistake\">read this article<\/a> on how the roles have changed in families. It used to be Dad who collected gadgets. I never understood my Hubby's obsession with goodies but I do now! I have to practice serious restraint on a daily basis to not press the purchase button on Zando, OneDayOnly, Spree and so many other wonderful e-commerce sites.\n<h2>How Many Cell Phone\u2019s, Cables And Chargers In Your Drawer?<\/h2>\nWe have drawers and boxes in special places throughout the house containing cords, connectors and chargers we had since the day the first smartphone or tablet came out. These are either broken and accompanying all the cords or it is working but simply not used as the latest, and latest and \u2026\u2026 you get my drift, versions are launched, but the adapter size is not the same, so you can not re-use your previous phone\u2019s charger cable.\n<h2>What Is Technological Gluttony?<\/h2>\nIs the word gluttony even the right term? Gluttony means the excessive consumption of food and drink. It also means \u201cgreed\u201d. So I guess even though we are not eating or drinking technology \u2026 yet \u2026 you never know .. yes it could be called gluttony as we have become accustomed to getting more and more of something that should just be enough. It is best to eat to live and not live to eat. So isn\u2019t is better to have one communication device rather than 20 different items, apps or platforms for just the one thing we need, which is communication. #designingforfuture\n<h2>Technonoligal Gluttony Can Also Be Called Technological Hoarding<\/h2>\nWhat if I need this cable one day or that phone can be fixed someday\u2026 and so it just piles up. Every new device comes out with a different size port for charging, so all those old ones you kept are actually useless, yet, stays in the drawer which becomes a box one day.\n\nWithout noticing we\u2019ve all become hoarders. Tech-hoarding \u2013 now there\u2019s a new word of substance!\nHow can corporate manufacturers change this trend and do they want to?\n<blockquote>\u201cTechnology is Becoming Disposable \u2013 Should we Build it to Last?\u201d<\/blockquote>\nThe question is, are corporate manufacturers building flashier and more appealingly designed technology, non-lasting things to save money, or just to make sure they make more and more money as the toaster can only last so long and then they sell you another and next year another\u2026\n\nYes, they need to keep creating smarter and better products, had we as a human race stopped at the first attempt at the race to the moon because of product and material failure we would never have reached outer-space. So, go for it, research, develop, replace but be responsible, recycle!\n<h2>Technology Gluttony Curse Or Blessing?<\/h2>\nThe future of our kid's careers does lie in them being tech savvy. The world has become digital. We do cool things like track our health and fitness. We get entertained by YouTube, Netflix, Facebook, Instagram, Pinterest etc. With a punch of some buttons, we can do instant banking - at about the same speed and effort as our previous tablet or phone...\n\nThe curse is that we stare into screens, get detached sometimes and use of newer technology, just because it's fresh of the rack. The key is a balance. Our kids need to sleep, use their ipads and tablets for longer than it takes manufacturers to release a new model. It is our responsibility to teach them how to keep this balance whilst we ourselves are still learning how to do that ourselves. Restraint people, restraint!\n<h2>Technology Brings Us Together \u2013 In An Amazing Way!<\/h2>\nAs much as technology divides us sometimes it also brings us together. Grandparents in other parts of the country, or in other countries even, can feel part of their kids' lives via <strong><em>Facebook, Skype and Facetime<\/em><\/strong>. Instant communication and photo sharing is the thing now \u2026 compared to years ago when a postcard and a pic or two would have sufficed.\n\nWhen Mom or Dad travels for business or pleasure you can say goodnight to the little one\u2019s or to each other instantly, almost face to face.\n<h2>Technology And Safety<\/h2>\nDon\u2019t you just love your GPS function on your phone? I found \u201c<a href=\"https:\/\/www.waze.com\/\">Waze<\/a>\u201d to be fantastic. Safe travels. We can also track our kids whereabouts these days, wearable tech tracking them on our phones, they can even launch an emergency call to us from a small device strapped to their wrists.\n\nYou can ask for instant police assistance with an App called Namola.\n<h2>Technology Brings You Dinner!<\/h2>\nYou can order Uber or UberEats at the press of a few buttons. The list is endless.\n\nI am all for technology gluttony as long as I can start my day with a cup of \u201ccoffee luv\u201d and a hula session where I stare into the sky and be mindful before diving into the day filled with delicious technological possibilities.\n<h2>Where Will it End?<\/h2>\nThat's a question we all need to ask ourselves, where will this all end? Hard to say, design and integrated tech is moving forward so fast that it's not even worth getting the latest iPhone7, after all, \"iPhone8 will be out in a couple of months\" some say and besides, it basically has exactly the same design... Will we see consumers flock to the new and \"improved\" phone, just because you don't want to be seen with the old one any more. Time will tell...\n\nArticle by Lalage RouxMarais","post_title":"Future Technology Gluttony - Disposable Culture","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"open","post_password":"","post_name":"disposable-technology-culture-future-technology-gluttony","to_ping":"","pinged":"","post_modified":"2025-01-21 09:28:33","post_modified_gmt":"2025-01-21 09:28:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/fgx.co.za\/disposable-technology-culture-future-technology-gluttony\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},"comment_count":0,"current_comment":-1,"found_posts":168,"max_num_pages":21,"max_num_comment_pages":0,"is_single":false,"is_preview":false,"is_page":false,"is_archive":false,"is_date":false,"is_year":false,"is_month":false,"is_day":false,"is_time":false,"is_author":false,"is_category":false,"is_tag":false,"is_tax":false,"is_search":false,"is_feed":false,"is_comment_feed":false,"is_trackback":false,"is_home":true,"is_privacy_policy":false,"is_404":false,"is_embed":false,"is_paged":true,"is_admin":false,"is_attachment":false,"is_singular":false,"is_robots":false,"is_favicon":false,"is_posts_page":false,"is_post_type_archive":false,"thumbnails_cached":false},"blog_layout":"grid","blog_columns":"3","media_link":"yes","hide_share":"yes","hide_content":"yes","meta_author":"yes","meta_comments":"yes","hide_views":"yes","hide_likes":"yes","read_more_text":"Read 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