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Motivators of Social Media Users

I’ve had a lot of social media skeptics (yes, there are still many) asking me WHY anyone would want to interact on Facebook or Twitter (as the two most universally popular platforms) and I think it’s more important than ever to make sure all marketing endeavors on these platforms always stem from the user-centric motivators as the primary and apply the marketing...

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Retail and Social Media: 5 Trends to watch in 2011

1. Mobile & Location based services Mobile is the obvious fit to retail. It has always been the platform to deliver relevant, timeous information where and when the user requires.  It wields the power to influence the buying decision as and when it happens.  It’s the “WHERE” that, in the past year or so, got a major boost with the...

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