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Your business shouldn’t be scared of social media. – FGX Academy

Modern marketing has evolved over time and become quite an intricate terrain. Contemporary marketers suddenly have to get to grips with a number of tools which were never available before and the prospective consumer market has never been this busy. The onset of the techno age meant simplified tasks and an easier life; giving many with ample time to do...

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Twitter Offers SMEs The Advertising They Need

Twitter’s new self serve ads offering is now available to SMEs in Israel & South Africa. Aimed at small and medium-sized businesses, using Twitter marketing activities, these companies can increase their impact on the Twitter platform using self-serve advertising products like Tweets and Accounts. The SME advertising platform was previously only available in Canada, the US, Japan, and Ireland. According to...

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Best Practices to Increase Your Twitter Following

Twitter is used by many, for a number of reasons. If you are using Twitter for business, however, there is a right and wrong way to do it. Businesses open up Twitter accounts to find potential leads and foster already existing relationships and contacts. There are a number of ways to do this; we look at a few: Twitter is...

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The Evolution of Business, brought to you by Social Media

It’s hard to believe that social media has only been around for 10 years. What did we get up to before the days of social media? A decade later, it is becoming increasing clear that these platforms have changed how business is done. Many organisations with a reluctance to be involved in the social media space cite the distraction caused...

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Updates: Deep-linking of Android Apps for Best Search Results.

Google Webmaster Tools enabled 20+ additional applications which can be used by users, to identify app deep links in Search Results following their announcement regarding guidelines for App Indexing.

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WhatsApp scores in Social Media Research

On the back of Facebook recently acquiring WhatsApp, an update of the SA Social Media Landscape 2014 report has revealed that at least 10.6million South African adult cellphone users utilise the instant messaging app on their phones. Conducted by World Wide Worx and Fuseware, the research looked into the use of social media and IM (instant messaging) on cellphones ion...

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Grow Your Twitter Reach

For a new business, visibility is very important, as such many businesses have relied on social media to increase and grow their visibility, and ultimately, their business. There are a few easy steps for small businesses to follow to grow their visibility and build their Twitter followers. Following Twitter basics, and understanding the fundamentals of the medium, can increase the...

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Increase your Google Ranking with positive comments in content

User comments are now a tool to increase your website’s Google Ranking. Google has recently increased the importance it places on user comments visible – present – on a page. What are positive comments and how can these be used to lead you to higher Google Rankings? What is a positive comment? It is a comment expressing appreciation, usually because...

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Facebook is 10

Recently, the world celebrated one of the world’s most popular social networking platforms, Facebook’s 10th birthday. Mark Zuckerburg has indeed changed the way we communicate, and it’s hard to believe that it was only 10 years ago that we were introduced to thefacebook.com, and since then the world, and how it communicates, has not been the same. 10 years later,...

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Instagram Direct (DM): More Changes for Instagram

Instagrammers, welcome Instagram Direct. Instagram Direct is a new function on the app that allows users to send direct messages (DMs) to up to 15 individuals. A DM is a private message one sends to one or more of their followers. Over the last couple of months, Instagram has been unveiling a number of changes that are aimed at improving...

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Instagram set to introduce ads

It was only a matter of time before the popular photo-sharing app started with advertising. With the Instagram recently reaching 150 million active monthly users, it was only a matter of time before the need to monetize the app’s popularity became apparent. The company is now devising a plan to introduce ads. Instagram recently suffered major backlash from users when...

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Social Media – a useful tool?

Social media; Facebook, Twitter, Instagram, Foursquare – hashtags, retweets, likes – these are the buzzwords that have been doing the rounds over the last few years. If you haven’t been exposed to these words yet, one wonders where you’ve been. What is social media? Social media essentially refers to the interaction of individuals and communities where the creation of content relies...

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