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To Thine Own Brand be True

There are many truisms. Most are not remotely true. What is true, is what is true for you. And what is true for you, is true for the brand you represent. The company you build. Is it based on building connections, like a cellular company? Is it based on making mates feel at home, such as a coffee house? Are...

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How to Convert Abandoned Carts to Online Sales

Understanding Cart Abandonment What stops potential customers from abandoning their online shopping cart? There are actually quite a few factors that result in customers throwing the towel in the air and deciding it really isn’t worth the bother dealing with the rest of the checkout process. Having to create a new user account, confusing checkouts, concerns about payment checkout and...

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Do’s and don’ts of community management

Arguably one of the most important aspects of creating a strong social presence starts with good community management. Granted, you want to create a loyal following, but how do you keep the community happy, engaging and coming back for more? Social media has become the go-to channel for customer care, making it vital for your brand’s social media efforts. Having...

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Importance of Content in the Digital Realm - Social Presence

Welcome to the digital age of Tweets, Likes and Emojis! Social media has revolutionised the way we communicate, market and interact in society. It doesn’t matter if you are a social media butterfly or if you are just a bystander, the digital world would have had some sort of impact on a consumer’s life no matter the age, culture or...

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Ethereum – How does it compare to other currencies?

It’s no secret that many discoveries were simply stumbled upon. Inventors often seek to solve one problem and bring light to another. Curious as they are though, they always seem to want to find out where things lead and if they get the sense that they’re possibly the first person treading an unknown path, such creators usually return to share...

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Future Technology Gluttony - Disposable Culture

Aaaah, the thrill of new technology and its flashy new designed gadgets. Every pair of new earphones, a gifted memory stick, your latest take-a-lot.com delivery with another better pair of some technological item makes you feel like a kid on Christmas morning. What do we do with old-school phones, cables, plugs and chargers etc.? They end up in a drawer…...

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Instagram introduces adverts for brands

Instagram, the online platform that allows users to explore and create through photos, has recently introduced adverts into their newsfeed. Globally, Instagram has over 300 million active users (People that log on once during a month.) This makes Instagram bigger than Twitter, and looking at the engagement that Instagram produces, it has a higher brand affiliation. Within South Africa, Instagram...

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The importance of frequent website content

So your website has been receiving a good number of hits every month for the past few years, but you have started to notice a decrease in traffic. The past few months have not looked good and there is a steady decline for the last couple of months. Sound familiar? We outline one factor that may be contributing to this decrease: the lack of fresh website content.

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How effective is content marketing

Content marketing is any form of marketing that entails the formation and sharing of media and publishing content with the thrust of acquiring and retaining customers. It is essential for organisations whose core objective s content marketing to understand the ideas and tips on why content marketing is effective process.

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How social media can help grow your business?

Growing a business comes with many challenges. Business people spend sleepless nights trying to let their brands known. There is only one way one can spread a word about who they are – advertising. But the question is, do you have what it takes to achieve it? Big thanks to the internet, big brains managed to design social media channels that are cost effective compared to other forms of media such as TV, radio and print. Though “cheap”, marketing through social media should be carefully approached.

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How to run an AdWords campaign on a small budget?

Google AdWords campaigns are generally not regarded as being cost effective for small and medium sized businesses.  The truth of the matter is that, these campaigns can be helpful and economically effective for companies who run their businesses on a low budget if they are used in a good manner. Below are some of the ways any business owner can implement in order to run a successful low budget AdWords campaign.

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Why your business needs SEO

Search Engine Optimisation is a very important aspect which should be considered by businesses that wish to make themselves (their products) known via the internet.

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