X Marks the Spot
A party celebrating the uniqueness of our company. A masterclass delivered by two great visionaries. A group of school children were going on a field trip. They boarded the bus, not realising that the bus was the trip itself. As the bus drove off, they looked out their windows to see… Mars. They were on Mars, driving along the red...
Read MoreMeet our Team. Comic Dude and Designer Guy: Cordel Ringani
Today, we are proud to present the epic motion blog, a story, an interview, about a man who took on the odds, very dramatic odds, to overcome all challenges and become a member of our super team… What are you going on about? (Laughs.) Question for a question. Why are you shaking your head at me? My super-sense tells me...
Read MoreWhy you should get a custom-built website and how we can help.
A custom-built website is the way to go. See, chances are, if you’ve got a business, you’re – or the person handling your website for you is – using a website builder. Like WordPress, which most of the world’s websites are built on. Most businesses would be paying for the Business version, so you’re not likely to see the ‘Made...
Read MoreMoments make magic: how to connect to your audience through shared human experiences.
We all know that moment. When you’ve lost your phone, and after blocking it, you go online to Facebook and post: “Hey guys, my phone’s gone into a black hole of Jerry’s Nightclub. I don’t have any of your contact numbers so please just message me along with your names.” It is not necessarily a frequent moment for you. But...
Read MoreWomen’s Day: We Celebrate the Women of FGX Studios
We’re proud of our company’s attitude towards empowerment, which is geared towards redressing imbalances caused by the past. In honour of Women’s Day, we’d like to introduce you to our kick-ass team of women who get [stuff] done. Women’s Day: We celebrate the Women of FGX Ilze FGX’s fearless leader, one of the partners of the company. Her attitude is...
Read MoreAugmented reality will have an effect on everything around us.
One of FGX’s senior content writer’s writes about his experience with augmented reality, and why it’s going to change everything. Including how you do business. Missioning to find me some augmented reality portals. It’s Saturday afternoon, and I’m feeling lazy. I normally would just sit in front of the television either watching one of the million Marvel Cinematic Universe movies...
Read MoreYour business shouldn’t be scared of social media.
Social media can be daunting, scary even. A lot can go wrong. But this fear is paralysing. It leads many companies to avoid making full use of it – and lose out on the strong advantages that social media will bring. The chance to connect with their customers and clients; the ability to give themselves a more human and personal touch....
Read MoreMeet the Team: Ilze Muller, Successful Businesswoman
FGX is a diverse mix of people. Our diversity is our strength. Ilze’s strengths lies in business astuteness, excellent managerial prowess, and a knack for discerning well-crafted copy. Most especially, in her desire to understand people, their processes, and how to push them to reach their potential. She demonstrates what it means to be a successful businesswoman. Interview with a...
Read MoreGreat content writing keeps visitors from leaving your website.
We examine content writing as key to avoiding a high ‘bounce’ rate on your website. No one likes a bouncer. Manning doors like aggressive orangutans, flush as they are from ‘roid raging. Getting too familiar when they pat you down for contraband (“hey buddy, dinner and a movie first!”). Throwing you out, literally, of a club for any teeny-tiny misunderstanding....
Read MoreMeet the Team: Anthony Otte
Co-founder and partner at FGX Studios, we convince him to divulge some information about himself after spiking his water. What is your call sign? What do you mean, call sign? Like a road sign, but by a phone? No, it’s like if you were a fighter pilot, they’d give you a call sign. Why didn’t you just say nickname? Well,...
Read MoreTo Thine Own Brand be True
There are many truisms. Most are not remotely true. What is true, is what is true for you. And what is true for you, is true for the brand you represent. The company you build. Is it based on building connections, like a cellular company? Is it based on making mates feel at home, such as a coffee house? Are...
Read MoreHow to Convert Abandoned Carts to Online Sales
Understanding Cart Abandonment What stops potential customers from abandoning their online shopping cart? There are actually quite a few factors that result in customers throwing the towel in the air and deciding it really isn’t worth the bother dealing with the rest of the checkout process. Having to create a new user account, confusing checkouts, concerns about payment checkout and...
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