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Google's Teenage Analyst.

SEO is starting to fail. And badly. That's because it isn't trying to outsmart an algorithm anymore, but a teenage analyst. Still, there's hope...

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Best practices for applying Search Engine Optimisation (SEO).

In the year 2019, it’s virtually impossible to have a (thriving) business, in any industry, without having an online presence of some kind. This was also true as little as a decade ago, but the definition of ‘online presence’ looked a whole lot different than it does now. Back then, it merely meant having a website and which had a...

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What makes a good website.

Things aren’t as simple as they used to be. It was once simply a matter of getting a web developer to come in and build you a website with sub-par copy and pixelated images – and that was enough. Those were the early days of the web. Then came Web 2.0 which brought with it more powerful web browsers and...

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Newsletters: Building solid customer relationships

There’s a reason we have such a high level of divorces in the world today. The number one relationshipcide is lack of communication. Oh, you know how it goes: ten years have passed, and your love-bug now gets out of bed and they don’t give you a morning hug. Why? You ask. Do they not love me anymore? Are they…...

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Instagram Likes: How to Get Them.

Instagram isn’t just about pictures of you and your product or, if it’s your private account, selfie here and selfie there. (And for goodness sake, no bathroom selfies.) From the bird’s point-of-view. Sure, some companies do have great products that are Instagrammable. There are always fantastic ways for you to incorporate or make your product look interesting and invigorating. If...

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Putting the ‘NO’ in “Annoying”

In 2019 your brand or business’ online presence is more important than ever, and it will only become more so with time passing. At least for the foreseeable future, anyway. And, like with most things in life, there’s a right way to do manage your social media presence and a lot of wrong ways to do it. And while there’s...

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TO INFLUENCER OR NOT TO INFLUENCER?

Since the rise of social media, a new type of star got born, and is being born daily. “Instagrammers”, “YouTubers”, bloggers, online activists, affiliated marketers trendsetters or what has become the buzzword lately: influencers. Call them what you like, it can’t be argued that people have made influencing a full-time career. The fact is, they’re famous and they have a...

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WhatsApp for Business

According to X’s Diffusion of Innovation, when it comes to the adoption of innovation, there is a 68% difference between the Early Adopters and Laggards, and in small business that could mean the difference between an enterprise flourishing or going bankrupt. In this day and age any head start over competitors can mean a world of difference. It’s no secret...

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PHP 7.2: Why the move? Because with this coding language, it all clicks together.

You may be wondering why it was necessary to move from PHP 5 to PHP 7.2. After all, it costs money. But we had to do it. In the same way as when Windows 8 was going the way of the dinosaurs, the next evolution was Windows 10. PHP 5 will eventually be completely unsupported, so you won’t be able...

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When does digital advertising become invasive? – FGX Academy

Digital advertising has become crazy. There, we said it. Barely a minute can pass without being bombarded with some image, obstructive ad or, worst of all, those five second clips on YouTube. Actually, scratch that. Those YouTube ads were the worst, but they’ve since been dethroned by the un-skippable Facebook ones. Urgh, digital advertising. Just. Urgh. If done wrong, digital...

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Instagrammable spaces (or how to get people promoting you)

Instagram has changed how we do things. For those still living with sabretooth tigers for pets and can’t find their favourite braai meat – woolly mammoth – at their local Woolies, Instagram is a social media platform that focuses on instantly sharing pictures you’ve taken of the world around you. And to capitalise on this for your own business is...

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FGX Crew: Anton, the write cat-guy for the job

Today we interview one of FGX’s writers Anton Friedman He’s known for a love of cats, ninjas, and ignoring people standing by his desk. Seriously, some people have waited for up to ten minutes. We keep magazines on the table to read while they wait for him to ‘notice’ them. Did we mention he loves cats? CATS Hey, how you...

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