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What is Responsive Web Design?

Responsive web design is all the rage now and with good reason. Adopting a responsive web design approach to create a website allows it to provide optimum user experience across any device. This means that if you have a responsive website, it will automatically adapt to the screen size and the device that it is being viewed on to provide...

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What are Citations and Why Are They Important for Local SEO?

SEO Citations are references or mentions of your person, business, or organization on the internet. They may or may not have links to your site; it is the referencing itself which makes the difference for SEO. The reason references are important, particularly for local SEO results, is that search engines rely heavily on citations to verify the identity of businesses....

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HTC One: Overview

The new HTC One has hit the shelves and has officially launched on Vodacom’s network. The sleek, aluminium bodied device boasts a high pixel density, a rear camera using ‘Ultrapixel’ technology, and runs Android 4.1.2 with HTC Sense. Other key features include a 4.7-inch HD IPS display, 32GB internal storage space, 2GB of RAM and LTE support. The smart device...

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Shifting with the times: FGX goes social

FGX Studios has been developing websites for over a decade, offering clients tailored web designs and functionality, and we’ve recently formalised how we tackle online engagement platforms by introducing a division dedicated to earned media, owned media and agile brand activation campaigns. FGX Engage has been fostered in principle since 2009 when social channels were first being tip-toed around by...

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Future Facebook Mobile Campaigns

There has been much debate around Facebook’s Open Graph and the efficacy around doing Facebook App Campaigns when a large group of users – especially in South Africa – access their Facebook account via their cell phones. “Likes” and “Recommends” and “Sharing” are all made possible by Facebook’s Open Graph, the platform that extends and spreads Facebook’s social network throughout...

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Win Fans Over with Facebook Competitions

The two objectives of having a Facebook page are gaining ‘likes’ and then getting those fans’ ‘likes’ to translate into members of your database. The easier past lies in getting likes. But how do you get your fans to subscribe to regular communication from you? How do you get those fans onto your database? At FGX we believe that running...

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How to Engage Fans with Facebook Tabs

Add relevant content to your page through customised tabs that will add personality and an individual touch. You can look at Facebook as a template and at tabs as a way to deviate away from that and give your brand a unique identity on this colossal channel. It’s a great way to stand out and be you. What is available...

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Facebook and Google Advertising

Facebook advertising had become hugely successful and has become an absolute asset for advertisers. It’s one of the most popular websites on the internet and you can’t afford to be missing out on such an audience. What’s truly amazing about Facebook advertising is the way that you can highly target individuals to suit your business needs. Are you targeting married...

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Facebook Timeline: DESIGN CHANGES

Facebook is automatically converting all brand pages to the Timeline format on MARCH 30, 2012. Overall look and feel of brand pages has been completely revamped. The most easily recognizable feature is the new cover photo and profile picture feature. Larger format presents the opportunity for much more compelling creative. THE COVER PHOTO Please note the rules for the Cover...

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Social Plug-ins - Making Your Website Social

It has taken the better part of a year for Facebook to get their open graph and API stable to such a place where our developers are no longer blood-shot eyed, mimicking the same level of unpredictable instability as the developer platform that they’re trying to master. Nevertheless, things have been better of late and I am also eternally grateful...

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Motivators of Social Media Users

I’ve had a lot of social media skeptics (yes, there are still many) asking me WHY anyone would want to interact on Facebook or Twitter (as the two most universally popular platforms) and I think it’s more important than ever to make sure all marketing endeavors on these platforms always stem from the user-centric motivators as the primary and apply the marketing...

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Retail and Social Media: 5 Trends to watch in 2011

1. Mobile & Location based services Mobile is the obvious fit to retail. It has always been the platform to deliver relevant, timeous information where and when the user requires.  It wields the power to influence the buying decision as and when it happens.  It’s the “WHERE” that, in the past year or so, got a major boost with the...

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