Online &
Digital Strategy

In a digital world, your shop front never closes. People are searching for, and engaging with products and services 24/7. You need to be there to meet them. An online brand strategy is a road map to take your business right to your customers' homes, and onto their sofas, through your owned media channels (your website, social media, articles and blogs, videos, etc.)


Brand has become surrogate for value, and the value that brands offer online is one of the biggest differentiating factors. Your unique selling point is your value proposition. An online brand strategy is the primary avenue for allowing your brand to connect with customers through an informal and helpful value-add. The days of marketing trickery are over. Smart brands exceed customer expectation. Give back. Foster trust. Measure it...

Digital Strategy

Digital is Changing


It's commonly known that digital moves fast. Many case studies that were best practice five years ago are now long outdated, which is why it's important to keep up to date with the latest changes in the industry. Because you risk being left behind

FGX continuously finds the best ways to stay ahead through big trends. We predict the way the market is going by constantly uploading data into our minds of the latest and upcoming technology trends. There's no such thing as 100% certainty of the future, but FGX makes it our mission to get as close to that as possible.

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The Value of Owned Platforms


While the strategies are different, the goal is the same — to generate awareness and engagement. Paid and earned media get most of the attention, but the new battleground is going to be owned media.

Brands that want to get ahead, and stay ahead, need to rethink their owned media strategy. In short, you need to have owned media if you want your paid and earned to succeed. We can help you develop a strategy for what owned media to get. Then we’ll take care of the paid and earned media for you.

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Years Experience

15

Passionate Developers

35

% Retail Market

52

% Corporate Market

48
FGX Studios Testimonials

The work that FGX have done for us in developing the ISASA School Finder website has been of the highest quality, not just with regard to the conceptualisation and excellent design of the site, but also in the willingness to adjust, adapt, and refine the site to meet operational requirements.


David Lea - Independent Schools Association of SA

FGX Studios Testimonials

Redhill School initially contacted FGX to create our new website. The product was such a success, and the working relationship such a pleasure that we asked them to also create an integrated school management system for us. The result was School Ignition, and it was much more than we anticipated.


David Lea - Independent Schools Association of SA