In a digital world, your shop front never closes. People are searching for,
and engaging with products and services 24/7. You need to be there to meet them.
An online brand strategy is a road map to take your business right to your customers
in their homes, on their sofas, through your owned media channels (your website,
social media, articles and blogs, videos, etc.)
Brand has become surrogate for value, and the value that brands offer online is one of the biggest differentiating factors. Your unique selling point is your value proposition. An online brand strategy is the primary avenue for allowing your brand to connect with customers through an informal and helpful value-add. The days marketing trickery are over. Smart brands exceed customer expectation. Give back. Foster trust. Measure it...
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"The work that FGX have done for us in developing the ISASA School Finder website has been of the highest quality, not just with regard to the conceptualisation and excellent design of the site, but also in the willingness to adjust, adapt and refine the site to meet operational requirements."David Lead - Independant Schools Association of SA
"Redhill School initially contacted FGX to create our new website. The product was such a success, and the working relationship such a pleasure that we asked them to also create an integrated school management system for us. The result was School Ignition, and it was much more than we anticipated."David Lead - Independant Schools Association of SA