We all know how vital digital and mobile channels are today for acquiring and retaining customers. But without an integrated plan to grow and engage your audiences effectively, you will not have a focused end goal and, even worse, no measurable results to refer back to.
There are so many great digital marketing techniques ranging from search, social and email marketing to improve the digital experience, but what will give you highest ROI? We can help you find the best bang for your buck and keep improving on those results.
In a digital world, your shopfront never closes. People are searching for and engaging with products and services 24/7. You need to be there to meet them. An online brand strategy is a roadmap to take your business right to your customers’ homes, and onto their sofas, through your owned media channels (your website, social media, articles, blogs, videos, etc.).
Brand has become surrogate for value, and the value that brands offer online is one of the biggest differentiating factors. Your unique selling point is your value proposition. An online brand strategy is the primary avenue for allowing your brand to connect with customers through an informal and helpful value-add. The days of marketing trickery are over. Smart brands exceed customer expectation. Give back. Foster trust. Measure it…
It’s commonly known that digital moves fast. Many case studies that were best practice five years ago are now long outdated, which is why it’s important to keep up to date with the latest changes and technology in the industry, or risk being left behind if you don’t.
FGX continuously finds the best ways to stay ahead through big trends. We predict the way the market is going by constantly uploading data into our minds of the latest and upcoming technology trends. There’s no such thing as 100% certainty of the future, but FGX makes it our mission to get as close to that as possible.
While the strategies are different, the goal is the same — to generate awareness and engagement. Paid and earned media get most of the attention, but the new battleground is going to be owned media.
Brands that want to get ahead, and stay ahead, need to rethink their owned media strategy. In short, you need to have owned media if you want your paid and earned to succeed. We can help you develop a strategy for what owned media to get. Then, we’ll take care of the paid and earned media for you as well.
