Are you struggling to come up with an organic search strategy for our small business? Or have you asked yourself how can I come up with means which integrate my company’s various online components chief among them a website, blog or YouTube channel? Don’t be bothered; Google has something in stock for you.
Google’s Developer Programs Tech Lead, Maile Ohye says, “Perhaps we can help! In under fifteen minutes, I outline s strategic approach to SEO for a mock company, Webmaster Central, where I pretended to be the SEO managing the Webmaster Central Blog.”
Below is a fifteen-minute video that will assist you to create the SEO strategy at your company.
Video URL: https://www.youtube.com/watch?v=J_FgXr7mrkg
The fifteen-minute video looks at high-level topics and users can select a portion that is of interest to them.
Creating a SEO strategy
- Using Webmaster Central as mock company
- Building an SEO strategy
The video will make you understand the following aspects:
- Understand searcher persona workflow
- Determine company and website goals
- Audit your site to best reach your audience
- Execute and make improvements