Speed is an important aspect every website owner should take into perspective; making a page faster is something developers and webmaster mustn’t consider as a challenge because Google’s Webmaster introduced a mod_pagespeed in 2010. Since the inception of this facility, Google’s development team has been working to enhance the functionality, quality and performance of this open source Apache module which routinely optimizes web pages and their resources.
In an effort to persist developing mod_pagespeed including more, better and smarter optimizations and support for other web servers, the team is devoted to working with the open source community.
In order to improve the effectiveness of their web pages using the recent techniques and trends optimization, sites should resort to using mod_pagespeed. This product has been welcomed by over 120 000 sites and is used worldwide by individual sites and is also offered by hosting providers such as DreamHost, go Daddy and content delivery networks like EdgeCast.
Joshua Marantz and Illya Grigorik, who part of Google PageSpeed Team say that, “mod_pagespeed is a key part of our goal to help make the web faster for everyone. Users prefer faster sites and we have seen that faster pages lead to higher user engagement, conversions, and retention.”
They added, ‘In fact, page speed is one of the signals in search ranking and ad quality scores.”
Apart from the above, Google provides tools and technologies to assist measure, quantify and recover performance, such as Site Speed reports in google Analytics, pageSpeed Insights and PageSpeed Optimization products.