Many people rely on Google for answers regarding questions that ponder them on a daily basis. On the contrary research has shown that 10% of users daily information needs involve learning about broad topic. As such, Google introduced new search results to help users find in-depth articles.
This initiative can be used by businesses that want to venture into new opportunities thus they should capitalize on such advantages. To get your business going, you should implement quite a number of strategies namely, schema.org Markup, Google+ Authorship, pagination and canonicalization, and choose your preferred logo.
Indepth articles stand as a response given to searchers while they are looking for different kinds of information; the main objective of these articles by Google is to offer searchers with high-quality, detailed content thereby assisting them to learn more about the subject.
These new results that are courtesy of Google are ranked algorithmically based on many signals that look for high quality, in-depth content. Users can help their pages understand Google’s algorithms better by adhering to the following recommendations:
- Use schema.org “article” markup
- Provide authorship markup
- rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes)
- Provide information about your organisation’s logo
- and of course, create compelling in-depth content
By following these best practices along with Webmaster guidelines assists Google’s systems to better understand your website’s content and develop the chances of it appearing in this new set of search results.