Good news for the users; not so much for administrators and community managers. Recently, the social networking giant, Facebook announced that users will be seeing fewer promotional posts in their News Feed starting in 2015.

What is the difference between a promotional post and a promotional ad? According to Facebook, promotional posts are:

  • Posts that solely push people to buy a product or install an application.
  • Posts that push people to enter promotions and sweepstakes with no real context.
  • Posts that reuse the exact same content from ads.

According to a statement published in the Newsroom:

One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.

We dug further into the data to better understand this feedback. What we discovered is that a lot of the content people see as too promotional is posts from Pages they like, rather than ads. This may seem counterintuitive but it actually makes sense: News Feed has controls for the number of ads a person sees and for the quality of those ads (based on engagement, hiding ads, etc.), but those same controls haven’t been as closely monitored for promotional Page posts. Now we’re bringing new volume and content controls for promotional posts, so people see more of what they want from Pages.

“Beginning in January 2015, people will see less of this type of content in their News Feeds. As we’ve said before, News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time?”