Twitter is used by many, for a number of reasons. If you are using Twitter for business, however, there is a right and wrong way to do it. Businesses open up Twitter accounts to find potential leads and foster already existing relationships and contacts. There are a number of ways to do this; we look at a few:
Twitter is a case of quality more than quantity – it is not how many people you follow, and follow you, but rather the quality of those relationships. Follow the right people; on Twitter, it is better to have 100 highly-targeted followers than 1000 who aren’t aware of the services offered by your company. Find and target people that are talking about your industry already and follow them.
On Twitter, communication is the order of the day. Every minute, people are “talking”, about anything and everything. Utilise the hashtags to search for keywords relating to your industry or product and respond to what others are saying, in a meaningful way. Share tips and links to different solutions regarding issues that your small business may have faced, and overcome, to help others who may be in the same or similar position.
Start new, individual conversations with the new people you follow. Ask broad questions that allow for wider interactions and discussions. Broad questions are a good way to not only get a conversation going, but you can also get some invaluable insight into what your customers are thinking and what they like and don’t like.
Share meaningful and relevant content and information, while you share links to your company’s posts and articles. Aim to become a resource for your followers. Get in the habit of retweeting great articles as well.
While it is perfectly acceptable to promote your business and product, be careful not to go overboard. Don’t spam your followers, rather aim to be informative and conversational.
Building relationships takes time; be consistent in your efforts. Set aside time to following people and sharing updates and information. There are a lot of scheduling tools available in the market that one can make use of.